Services

Trupanion

Targeted campaigns boost lead generation and drive sales

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Results

Increased conversions icon

Increased conversions

Personalized and targeted campaigns led to more conversions.

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Enhanced user experience

An immersive experience with vivid visuals spurred engagement across devices.

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Cost savings

Higher efficiency and reduced IT support and created savings opportunities.

Challenges

Trupanion, a pet insurance provider based in Seattle, wanted to give pet owners personalized experiences to increase engagement and conversions.

Additional concerns:

  • Difficulty managing content led to poor user engagement.
  • Digital marketing campaigns were not leveraged.
  • Users could not easily view content via mobile.
  • Excessive dependence on IT support and labor created high overhead expenses.
     
Trupanion Challenge

Outcomes

 We helped Trupanion give site visitors a rich, personalized experience across devices and realize a robust solution that transformed their authoring and content management process. Both of these led to enhanced user experience and cost efficiencies.

We also helped them:

  • Migrate to a sophisticated CMS platform, enabling marketers to publish dynamic, targeted and behavior-driven content swiftly
  • Augment real-time editing, giving marketers the flexibility to publish engaging video content
  • Achieve superior response rates with digital promotional campaigns
  • Implement a mobile-optimized responsive UI framework
  • Reuse global components to accelerate publishing and reduce overhead costs
     
Trupanion Outcomes

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