Telecom

Telcel

Enhanced digital commerce boosts revenues by 18.9%

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Telcel Work Drawer 1

Results

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Higher ROI

Mobile revenues increased by 18.9% in 3 months with no additional marketing spend.

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Increased subscriber base

10,500 subscribers were acquired within the first 3 months and 880,000 subscribers within a year.

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Faster go-to-market

New process accelerated inventory pages rollout by 90%.

Challenges

Telcel, a Mexican wireless telecommunications company, needed to integrate a new digital commerce platform to enhance user experience and increase subscriber base and revenues.

Additional concerns:

  • High rate of cart abandonment 
  • Lackluster user experience 
  • Hefty customer service operating costs
  • Content managed by back-office support 
  • Complexity of tax, payment, loyalty and shipping integrations
     
Telcel Challenge

Outcomes

Our specialists addressed Telcel’s pain points:

  • Reduced cart abandonment with an immersive user experience and vivid visuals
  • Implemented additional functionality, like catalog browsing and activation phase
  • Lowered operating costs with seamless B2C implementation coupled with cross-channel integrations
  • Provided marketers an intuitive authoring process through Adobe Experience Manager, allowing them to make changes easily
  • Built an end-to-end sales cycle and post-sales processes to simplify logistics
     
Telcel Outcomes

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