As our company’s mission and vision evolved, our website did not keep pace.
We decided it was time to re-envision our digital platform from the ground up.
The first step in creating a site that would reflect TA Digital today and allow us to keep pace as we continue to grow was to define our success criteria.
To ensure that our website would be an authentic reflection of who we are, we needed to affirm our company values and use them as a springboard for the changes we would make.
We needed to connect with a variety of audiences (prospects, existing customers, partners) and give them relevant, engaging content at every step of their journey.
Over time, TA Digital transitioned from a technology-centric company into a full-service agency, and the redesigned website needed to reflect all our offerings from our users’ perspective.
We needed to express our evolution as a company and demonstrate what makes us different from the rest — the right partner for our prospects.
Content, Data and Experience
Our redesign methodology seeks to weave content, data and experience to create a compelling website that effectively engages prospects and customers:
An audit revealed our strengths and the opportunities available for additional reach.
Data & Analytics
Research involved traffic sources, keyword ranking, domain authority and several other key factors.
We reviewed 12 competitors’ approaches to branding, messaging and content priorities and structure.
This detailed all existing platform challenges, as well as issues with performance and accessibility.
We defined our distinct audiences and determined their target priority
We described the steps and interactions our users would go through to reach a desired outcome.
We captured the important elements required in each step of our customer journeys.
We identified the target audience for each area of the site and determined the content needed to support their journeys.
We created a modern visual identity — not merely a type treatment — that expressed the brand in a graphical way.
We designed a version of the logo that’s ideal for mobile and other applications where it’s more effective in an icon format.
To further express the unique character of our brand, we defined a visual style to project that and illustrate our culture in an authentic way.
We created a style guide to ensure that the new TA brand is consistently reflected across a variety of channels and formats.
We created a variety of illustrations to depict how our expertise aligns to a variety of technologies to deliver transformative experiences for our customers.
We structured the site’s content in a logical, purposeful way that makes it easy for our users to find what they’re looking for.
We developed a prototype to demonstrate the structure and flow of the website’s content to encourage exploration and keep users engaged.
Visual Design Comps
We highlighted the differentiating aspects of our brand to give our site a unique look and feel.
We aligned our key messages to the information our users need and used that as a foundation to develop meaningful content.
Google Analytics & Search Console
Google Analytics gives us insights into performance and helps track key business metrics. Search Console shows how our site is crawled and indexed by Google.
Our experts use this to obtain more extensive metrics and keep tabs on competitors and our site’s day-to-day performance.
This tool lets us take deep dives into the technical areas of the site, including web structure and back-end aspects.
This prospect intelligence tool provides valuable data related to traffic sources, engagement metrics and more.
After launch, our specialists have this to track user behavior with heat maps, click-tracking, click-stream analysis and scroll patterns.
We implemented this user-friendly, automatically scalable cloud system to store documentation, images and other assets.
Our development team has full confidence in this open-source, license-free CMS because it’s secure, supported and easy to author — and can deliver enterprise solutions as well.
Our team of certified experts leveraged the leader in ABM campaign orchestration and attribution modeling in B2B to realize the highest possible ROI.
HTML 5 & CSS3 & jQuery
These industry-standard tools support accessibility, are compatible with all browsers and allow for dynamic content and interactivity.
Measurement & Optimization
Now that our site has launched, we are busy gathering and analyzing data to determine where the site should be optimized to continue to meet our goals.Talk to One of Our Experts
Just as we transformed our digital ecosystem, we can help transform yours.