Telecom

Shentel

Telecommunications company modernizes experience, processes with AEM Cloud

Results

Enhanced experience

Redesigned user interface encourages engagement and adheres to accessibility standards.

Improved efficiency

New e-commerce platform supports a fast, seamless order process.

Optimized performance

Modern architecture and methodologies boost speed and uptime.

“We very much appreciate the partnership. Each person on the team was a key factor in our success. This was a great working team, and I look forward to continuing to work with TA Digital.”

Erin McMurray, Program Manager Sr., ePMO

Challenges

Shentel (Shenandoah Telecommunications Company), headquartered in Edinburg, Va., provides internet and data services, local exchange telephone services, video, long-distance services, and leased tower facilities.

Shentel’s three websites were outdated and deprecated, and the company wanted to move them to an AEM Cloud platform.

Additional concerns included:

The existing sites lacked an engaging user experience, weren’t responsive, and didn’t adhere to accessibility standards.
The company needed online ordering/e-commerce capabilities. In the existing process, order details were sent to the sales team via email, and the sales team had to enter them manually into the CRM tool.

Solution

TA Digital partnered with Shentel to migrate the sites to AEM, address the user experience issues, and integrate the legacy marketing systems with a new e-commerce platform.

The new sites featured:

An appealing and responsive UI
A smooth, rapid online ordering experience
A scalable product catalog
Adherence to accessibility standards
Optimized code repositories to support Adobe-recommended methodologies and multi-tenant architecture