MANIPAL PROLEARN
PROJECT CHALLENGE
- Implement real-time analytics to track the actions of visiting users.
- Add custom code to the Drupal Commerce engine to make it more user friendly and encourage visitors to enroll in courses.
- Create a system allowing students to pay for courses in monthly installments to remove high cost as an obstacle to conversion.
OUR SOLUTION
Our team implemented support for CashCare, a third-party loan provider that allows buyers to apply for credit and pay for online purchases in monthly installments, removing the obstacle of needing to pay the full cost up front.
Lastly, we added custom code to enhance Drupal Commerce. Our enhancements improved the user experience by implementing systems allowing students to select from different classroom environments and tailor the educational experience to their needs.
FINAL RESULT
Integrating WebEngage has allowed Manipal ProLearn to track the activities of individual students and create profiles summarizing students’ interests. They also gathered additional student feedback by implementing forms and surveys, enabling them to select new course offerings and adjust their existing offerings to better serve the interests of their students.
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