PROJECT CHALLENGE

This client wanted a full redesign of all micro sites for an enhanced look and feel while upgrading to Adobe Experience Manager 6.1 to take advantage of the latest features. They needed to interconnect all micro sites and generate customized results from the client’s complex database. They also wanted to execute more targeted marketing to prospective students, improved UI functionality for university enrollments, and internal applications that would enhance the student experience.

OUR SOLUTION

TA Digital delivered innovative strategies to meet our client’s needs. We created a custom connector to interact with the complex backend database, migrating to Sightly as the new scripting engine and reducing development time by at least 25%. We also developed a new ContentTypemanager solution and AEM templates that further simplify the creation of similar pages. Our team also implemented smart SEO for dynamic content and created better migration tools to migrate the content over.

FINAL RESULT

Our client was thrilled to have an updated websites that offered a cleaner, seamless way to deliver customized content and a vastly improved user experience for prospective students. Their authors now had a custom interface to better manage database content in real time, plus the ability to pre-populate pages with the required components and dynamic data. Finally, our solution provided users with a responsive experience across a wide range of devices.

Learn more about how TA Digital can help you propel your digital transformation

Explore Additional Resources

If you’d like to learn more about Adobe Experience Manager, visit our Adobe Practice.

Our User Experience (UXD) Practice designs thoughtful, engaging, user-centric websites that drive conversions.

Tags

Platform(s): 
Adobe Experience Manager
Industry(s): 
Education

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