Leading American Manufacturer Domestic Sewing Machines Case Study

Read our case study to learn how our team implemented the CommerceFactory for our client to improve the customer purchase journey and the overall customer experience, and read how we delivered an enhanced commerce experience in 90 days!

PROJECT CHALLENGE

Our client wanted to improve the customer journey and commerce experience on its website. Some of the major challenges faced by the domestic sewing machines industry leader include:

  • Complicated user and purchase experience
  • Low conversion rates
  • High cart and website abandonment rate
  • Limited customer engagement
  • Complex system integrations leading to higher overhead costs

OUR SOLUTION

TA Digital implemented the CommerceFactory suite for our client to improve the customer purchase journey and the overall customer experience. CommerceFactory delivers the integrated content & commerce solution powered by enterprise-scale headless commerce platform, Elastic Path and open source CMS Drupal through hassle-free fixed time implementation. Delivering the project in 90 days with an enhanced commerce experience was one of the major milestones. Our 90-day solution included:

  • CommerceFactory implementation
  • Faster purchase journey
  • Enhanced website design and architecture
  • Personalized customer experience
  • A secure payment gateway implementation

FINAL RESULT

Implementing the CommerceFactory solution provided our client’s customers with the best in class commerce experience. In 90 days, our client was able to achieve higher customer engagement, reduced cart abandonment and an enhanced website supporting 500+ concurrent users.

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Explore Additional Resources

Our Acquia Certified Drupal experts specialize in helping you create intelligently personalized customer experiences.

Our Quality Assurance team helps our clients build a managed QA department.

Our Web and Mobile Development services range from initial prototyping and wire-framing to full creation of responsive websites ready to serve tens of thousands of users every day.

Tags

Platform(s): 
AcquiaElastic Path
Industry(s): 
Retail

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