PROJECT CHALLENGE

Millions of Facebook users are just one click away from using a Facebook application without needing to register. One TA Digital client—the worldwide leader in networking and communications technology—recognized the benefits of this opportunity and decided to use the inherent features of Facebook to provide a simple, rewarding experience to its customers searching for technical support and knowledge.

OUR SOLUTION

TA Digital understood this client’s desire to keep the best features of its existing support forum while enhancing the overall user experience going forward. Therefore, our team created a Facebook application that addressed all of our client’s main goals and concerns. The new app we created included a simple onboarding process to guide users through the features and reduce the learning curve.

FINAL RESULT

With the new app, our client’s users can invite friends, post events on Facebook timelines and receive email notifications. The end result was an enhanced customer experience with relevant information being provided quickly and easily—thus improving user satisfaction and increasing lengths of stay. The new app has resulted in increased unique visitors, more forum posts and enhanced information sharing.

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Tags

Platform(s): 
Facebook
Industry(s): 
Technology

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