The Challenge

Difficulty keeping advisors informed about potential buyers and their respective interests.

HFF, a leading provider of services to commercial real estate owners, was having a hard time keeping advisors of various properties informed about prospective buyers and their interests. 

To drive success in its campaign efforts, it became critical for HFF to identify the top-performing campaigns and take appropriate action on ones that were underperforming.

Additional concerns:

• Lack of insight into potential leads

• Identifying conversion fallout

The Solution

Customized tracking and analytics solutions provide needed details.

We worked closely with the HFF team to implement Adobe Analytics with a goal to capture the metrics needed to gauge user behavior.

Notable reporting features included:

• Customized campaign tracking and defined marketing channel rules

• List of users who have shown interest in properties

• Ability to identify traffic by region and drill down into each region’s data by campaign

• Ability to identify users’ fallout rate and fallout page(s) based on marketers’ needs

• Ability to automate, schedule and deliver reports with the flexibility to identify user details

Tools Implemented

• Adobe Analytics

The Results

Customized reports and optimized data enhance marketing ROI.

As a result of our partnership, HFF Inc experienced the following results:

• DEFINED KPIs

  • 75% more KPIs offered enhanced insights.

• INCREASED VISIBILITY

  • Better understanding of campaign traffic provides actionable information.

• CUSTOMIZED REPORTS

  • Scheduled reports allow for targeting of visitor’s interests.