Real Estate

HFF Inc

Customized reports and optimized data enhance marketing ROI

View Project drawer-popup-arrow
HFF Banner Work drawer 1

Results

Defined KPIs logo

Defined KPIs

75% more KPIs offered enhanced insights.

Increased visibility icon

Increased visibility

Better understanding of campaign traffic provides actionable information.

Customized reports icon

Customized reports

Scheduled reports allow for targeting of visitor’s interests.

Challenges

HFF, a leading provider of services to commercial real estate owners, was having a hard time keeping advisors of various properties informed about prospective buyers and their interests. 

To drive success in its campaign efforts, it became critical for HFF to identify the top-performing campaigns and take appropriate action on ones that were underperforming.

Additional concerns:

  • Lack of insight into potential leads
  • Identifying conversion fallout
HFF Challenge

Outcomes

We worked closely with the HFF team to implement Adobe Analytics with a goal to capture the metrics needed to gauge user behavior.

Notable reporting features included:

  • Customized campaign tracking and defined marketing channel rules
  • List of users who have shown interest in properties
  • Ability to identify traffic by region and drill down into each region’s data by campaign
  • Ability to identify users’ fallout rate and fallout page(s) based on marketers’ needs
  • Ability to automate, schedule and deliver reports with the flexibility to identify user details
     
Hff Results 3

Explore TA Digital

work

Work

See what we’ve done for our clients – and what we can do for you.

Services

Services

Content. Data. Experience. Let us help guide your digital transformation.

Partners&Platforms

Partners & Platforms

Put our partnerships with world-class digital experience platforms to work for you.

contact

Contact Us

Let’s talk about getting your business where you want it to go.

perspectives

Perspectives

Get expert analysis on trends and developments affecting your business.