Delicato Family Wines
Strategic design and migration elevate experience and slash costs
Low cost implementation
Automated content migration and shared content library resulted in 75% savings.
Enhanced security and performance
AMS hosting led to increased security, performance and uptime.
Easier content management and authoring lowered maintenance costs.
Enhanced user engagement
Optimized design, personalization and better site performance led to increased engagement.
“Thank you, TA Digital, for making this happen!”
Alexis Treverso, Director, Digital Marketing
Delicato, a family-owned wine business, struggled with providing a robust digital experience. Their websites were difficult to update, suffered from downtime, and had design inconsistencies that made them hard to use.
- Unable to provide unique brand experiences to different personas
- Authoring complexity leading to increased maintenance costs
- Lack of ADA compliance
We conducted a detailed analysis of the Delicato brand experiences and provided a holistic solution to reduce operational costs while enhancing user experience.
Key elements of the solution included:
- Migration to cloud platform that supports multisite management
- Navigation enhancements based on user research
- Refurbished, mobile-friendly design with personalized content to engage multiple user personas
- Base components library for reuse across multiple websites
- Rich ADA-compliant UI
- SEO optimization
- Secure and performance-oriented design for hosting on AMS
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