Manufacturing

Bushnell Golf

Seamless customer journey boosts conversions 30%

Results

Increase in conversions

With BigCommerce, Bushnell Golf’s conversion rate jumped 30%.

Reduced cart abandonment

Single-page checkout and enhanced UX design led to increase in complete transactions.

Improved customer engagement

Rich user interface and user experience boosted engagement.

“Thanks for all your help pulling this off. We've had a great week for the brand!”

David Barth, Director, Ecommerce

Challenges

Bushnell Golf, an industry leader in high-performance sporting goods, wanted to increase website conversions and reduce their customer drop rate.

Additional concerns:

Subpar user experience
Inadequate reflection of the luxury brand on the website’s look and feel
Inadequate presentation of products to high-end users
Non-scalable architecture

Solution

While Bushnell Golf’s product range was ideal for the niche luxury market and customers were visiting the website multiple times, they weren’t actually making many purchases.

To address this, we upgraded their commerce process and enhanced the site’s user experience:

Transitioned to BigCommerce to enhance the overall commerce journey with faster speed-to-market
Augmented visual design and created immersive experiences to reflect Bushnell Golf’s luxury brand
Implemented single-page checkout for a quick buying experience
Allowed for “guest user checkout” to enable users to easily purchase products without registration
MACH deployment led to efficiencies & reduced IT support created saving opportunities