How to leverage machine learning for content management

At some point, we have all been amazed by our app recommendations. For example, when Uber auto-populates our expected destinations. These recommendations change depending on parameters such as booking time and booking location. This is a simple case of machine learning, which analyzes our previous behavior and, based on our historical choices, provides suggestions.

While many firms are investing in machine learning, they often don’t define what these techniques are. Wrong ML techniques can lead to undesirable outputs posing immense risk to the business. In this white paper, we will explore various ML techniques for content management. You will learn:

  • What is machine learning? With examples.
  • What type of content can be used for machine learning? With use cases.
  • Approaches to consuming content and techniques in developing machine learning.
About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

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