Customer Experience (CX) and the Business Impact

Strategic Business Analysis to a customer-centric website driving greater returns.

This whitepaper aims to offer insights on the essence of the strategic approach of a business analyst, oriented towards a customer experience design. It elicits how novel experiences can be designed through game-changing UX activities driven by a CX focused discovery.


At the end of this whitepaper you will know:

  • How profitable is it to concentrate on the customer experience?
  • Which parameters quantify the efficacy of CX activities?
  • How does a CX oriented business analyst impact the process of designing a memorable customer experience?
  • How to align UX with the business?
  • The TA Digital methodology to systematic experience design.
About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

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