Digital content is the fuel that drives the customer experience. User-generated content (UGC), in particular, occupies a powerful place in the content marketing toolkit because it has a significant influence on brand reputation and user conversions.
Let’s take a closer look at UGC and its role in building a steady digital brand in the unsteady environment of 2020 and 2021. We’ll break down our review into 5 parts:
- What Is UGC?
- Why Is UGC Important?
- Why Is UGC a Valuable Marketing Tool During the COVID-19 Pandemic?
- How Can I Prepare for the Future of UGC?
- How Can I Build My Digital Brand With UGC?
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, Acquia, commercetools, Sitecore, and Elastic Path.Talk to one of our experts