About this webinar:

B2B is shaping up to behave more like B2C in the modern world with E-commerce platforms innovating ways to provide exceptional experiences and interactions in the front end rather than simply a colorful UI/UX. A majority of customer conversion and retention is coming from front end experience.

The highlights of the webinar include:

  • A quick overview of the personalization in the context of enhancing consumer experiences in E-Commerce.
  • Enriching business with personalization through Hybris Smart-edit CMS.
  • Profile-based personalized search with Hybris adaptive search.
  • A brief talk on applying intelligence to personalization through AI with a case study on AI empowered product recommendation.
  • Improved product search experience with images using Tensor flow AI framework.
  • Facilitating voice-enabled search with Solr for any e-commerce business.



Venkata Sundaragiri

Senior Hybris Architect
TA Digital

6 Ways to Empower Customer Experiences with SAP Commerce

Originally aired on:
Thursday, July 25

10 am PT | 1 pm ET | 12 pm CT

About TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP C/4HANA, Elastic Path, IBM Watson Marketing, and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.