About this webinar:

It’s no surprise eMarketer recently reported that retailers are changing their pricing models to avoid excessive price cutting that erodes margins. Today, consumers are making buying decisions based on emotion, personalized experiences, and brand identity.

Winning retailers understand the consumers’ attitude toward value, experiences, and cultural awareness is shifting dramatically; and it varies significantly across the major commerce markets.

The highlights of the webinar include:

  • Gain a perspective on how consumers shop across the top global commerce markets.
  • Learn how retailers are turning into “culture coders” to capture loyal customers.
  • Understand how competing on price alone is missing the latest consumer trends.


Joe Brannon

Joseph Brannon

Global Commerce Practice Director
TA Digital

3 Steps to Understanding the Shift in International Shoppers

Originally aired on:
Thursday, August 01

10 am PT | 1 pm ET | 12 pm CT

About TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP C/4HANA, Elastic Path, IBM Watson Marketing, and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.