When was the last time you had a chat with a customer representative bot on any website? Why have chatbots become such a necessity in ecommerce? Read our new blog Why Conversational Chatbots are the Future of Ecommerce.
More and more retailers are moving their ecommerce sites to a cloud-based architecture. However, despite the benefits of the cloud such as improved scalability, greater flexibility, and cost-effectiveness, setbacks such as migration complexity, data loss, and security are key areas of concern for most retailers. When making the move to Oracle Commerce Cloud, it’s important that you use the set of right tools and techniques to ensure a smooth migration. Here are some points to consider as you go about your migration.
Setting up an online store is relatively easy – there are plenty of ecommerce platforms that make it possible to launch an online retail business in a short time. Marketers have unlimited options to choose from – they can either select a cloud-based solution by paying a monthly or annual fee or they can choose from a wide range of open-source platforms that provide the capability to set up a store initially and use additional capabilities by paying for plugins.
The ecommerce market is volatile. Technologies change fast and every few months, new ways of doing business emerge, with new methods to attract more customers, and new technologies to predict more accurately. To keep pace with this fast-evolving technology landscape, it is imperative for businesses to upgrade their website with the latest available tools and technologies.
According to research by Baymard Institute on the best ways to improve online shopping, 67.45% of ecommerce shopping carts get abandoned. This means that out of every 100 customers, 67 customers will leave your ecommerce portal without making a purchase.
Recent studies have shown that ecommerce is one of the fastest growing sectors today. In the fast-evolving ecommerce technology landscape, user profiles varying from B2C, B2B and C2C to merchants and retailers can use Oracle ATG Commerce platform to implement fully functional ecommerce portals, social or commercial sites, and mobile applications. Oracle ATG eCommerce provides support for both B2C and B2B business models. Below are some of the key features of the Oracle ATG eCommerce platform.
Experiential Commerce is the art of feeling like you’re buying the right product or experience in a meaningful way and not being sold to. It can be traditionally seen as trying on clothes, attending a wine tasting, or going to a store and feeling like an individual. Buying, not being sold-to is what a consumer wants, they wish to feel like they made the right decisions in their purchases.
5 ways to Reduce Bounce Rates and Boost Ecommerce Conversions February 07, 2019 By Joseph Brannon The purpose of an ecommerce store is to sell, and the first step to successful selling is meaningful customer engagement. But according to recent…
Boost your Website Conversions with Mobile Site Optimization February 05, 2019 By Joseph Brannon Mobile devices have become the default choice for web browsers. While most businesses are taking note and optimizing their web presence for mobile devices, many are…
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