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Artificial Intelligence is an asset and it has made lives easier for marketers, as it automates work, enhances the performance and reduces errors. It is designed to understand the preferences, needs and purchasing pattern of the customers, in order to serve them better and help them make the right purchasing decision.
Choosing a marketing automation platform is never easy. The market is flooded with tools that offer a multitude of capabilities to suit different business needs. In this article, we will talk about the 5 critical steps in successfully implementing a marketing automation platform.
Digital marketing is defined as the advertising or promotion of products and services through digital channels such as search engines, email, websites, social media, and mobile apps.
Modern marketers have the unique opportunity to use these massive volumes of customer data to drive their campaigns at every point of engagement. Here are 5 data-driven marketing trends for marketers in 2019
Recent studies have shown that emotions play a key role in driving big purchase decisions. More marketers than ever before are realizing the need to appeal to their customers’ latent sensibilities. We’re entering a new era where the art of marketing is converging with the science of human behavior.
There’s a widely held perception among marketers that B2B marketing is really difficult. While many marketers believe that the possibility of failure is high, some believe that the success of a B2B marketing initiative is directly proportional to the amount of money invested in it. Both beliefs are inaccurate.
Every day, billions of emails are sent by marketers across the world. For most brands, email marketing plays a key role in improving customer engagement, driving conversions, and growing revenue. The reasons are obvious. According to research, welcome emails have an 82% open rate, emails with personalized subject lines have 50% open rates, sending at least three abandoned cart emails results in 69% more orders than a single email, and adding videos and images can increase click rates by 300%.
According to a research, the future of marketing lies in the way digital marketers work alongside machine learning (ML) based tools. Not surprising, considering artificial intelligence (AI) is already playing a huge role in streamlining marketing processes and making businesses more effective. As ML & AI become more commonplace in the digital marketing landscape, it’s imperative that digital marketers learn how to apply ML to their digital marketing campaigns.
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