Wherever you are in your e-commerce journey, customers expect your brand to engage across every touch point and provide an omnichannel experience that is personalized. Here are a few important tips to build a strong foundation for your ecommerce strategy.
Digital technology has evolved tremendously in the last decade. Customers prefer to shop online instead of visiting brick and mortar stores. They find it much more convenient, comfortable and cost effective. Here’s how you can boost your ecommerce conversions.
Bounce rates have a huge impact on the ecommerce store rankings. But what exactly is ‘bounce rate’? If you have an ecommerce store that has a high bounce rate, here’s how you can reduce bounce rates and boost ecommerce conversions.
According to a study, 76% of customers expect brands to understand their needs and expectations, 67% of customers say that their standard for good experiences is higher than before. Here are great ways of creating online experience driven shopping experiences
More and more retailers are moving their ecommerce sites to a cloud-based architecture. However, despite the benefits of the cloud such as improved scalability, greater flexibility, and cost-effectiveness, setbacks such as migration complexity, data loss, and security are key areas of concern for most retailers. When making the move to Oracle Commerce Cloud, it’s important that you use the set of right tools and techniques to ensure a smooth migration. Here are some points to consider as you go about your migration.
Retailers and consumer goods companies are at the cusp of transformation. The world is witnessing the first wave of the impact of conversational commerce, and the trend is expected to continue − a recent report revealed that brands relying on voice commerce to engage with consumers will considerably increase by 2020.
Technology is advancing rapidly, and customers expect a frictionless commerce experience anytime, anywhere and on any device. They also demand a personalized, immersive and seamless experience as they shop. According to a study, 76% of customers expect brands to understand their needs and expectations, 67% of customers say that their standard for good experiences is higher than before, 64% of customers find that customer experience is more important than the price of the products and 67% of customers prefer paying more for a great experience.
The ecommerce market is volatile. Technologies change fast and every few months, new ways of doing business emerge, with new methods to attract more customers, and new technologies to predict more accurately. To keep pace with this fast-evolving technology landscape, it is imperative for businesses to upgrade their website with the latest available tools and technologies.
According to research by Baymard Institute on the best ways to improve online shopping, 67.45% of ecommerce shopping carts get abandoned. This means that out of every 100 customers, 67 customers will leave your ecommerce portal without making a purchase.
Recent studies have shown that ecommerce is one of the fastest growing sectors today. In the fast-evolving ecommerce technology landscape, user profiles varying from B2C, B2B and C2C to merchants and retailers can use Oracle ATG Commerce platform to implement fully functional ecommerce portals, social or commercial sites, and mobile applications. Oracle ATG eCommerce provides support for both B2C and B2B business models. Below are some of the key features of the Oracle ATG eCommerce platform.
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