Download our digital transformation strategy guide to learn how you can boost customer lifetime value by evolving business processes to develop the personal approach customers are demanding.
Financial institutions can no longer count on traditional pathways of customer engagement and they must deliver personalized omni-channel experiences that bring together self-directed services and open-channel advice. Read more.
Download our User Guide to Site Search to learn how you can deliver the relevant, personalized experience your visitors are looking for by implementing Coveo, increasing customer loyalty and maximizing ROI.
Customer Experience programs that are launched with lofty goals and boundless optimism usually underperform and fail to deliver. Why is this happening, and what can business leaders like yourself do about it? Let’s find out.
Customer Experience is defined as the overall experience customers have with your business, based on their interactions and perceptions about it. It is a combination of a customer’s psychological, emotional, and physical encounter with your business. A delightful customer experience is the secret to long term customer loyalty.
iBeacons took both the business and the technical world by storm when the protocol developed by Apple was introduced at the Apple Worldwide Developer Conference in mid-2013. Since then, iBeacons have continued to be the object of interest and the buzzword for technical enthusiasts. It has led a horde of vendors to manufacture iBeacon compatible hardware transmitters called beacons. Let’s have a look at how iBeacons can change the way brands engage their customers.
Artificial intelligence and automation are fast becoming integral to marketing. More and more brands are using AI to deliver personalized experiences and customers too have embraced the shift to AI-driven marketing. However, experts believe that in this machine learning era, brands must also be cautious to not underestimate the role of emotions in every buyer’s purchase journey.
That’s it, I’ve had enough. Enough of stupid UI decisions, enough of attacking me just to buy a computer desk. Am I going to ditch a $900 desk I just bought from you because you just released a new desk, based on a browser push notification? Hell no. Then I get the EU-mandated cookie notice, and it takes up a full bar across the bottom of the page, followed by a pop-up for create an account for updates, that… are somehow different than push notices you are going to send to my browser? And then as I dismiss that and look at a product, another pop up that says if I sign up now, I can get 10% discounts and exclusive offers.
There are numerous ways to connect with customers, but to get ahead of the game one needs to know which technology to invest in. Here are four emerging technologies that are transforming the customer experience.
Digital content consumption is on the rise and so is the consumer’s preferences and expectations. Here are the latest trends that are set to shape digital content consumption:
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