According to a recent research, 83% of US consumers have made a purchase on Amazon in the last six months. More shoppers than ever before are choosing ecommerce. Retail has gone online, and ecommerce has forever changed the buying behavior of customers across the globe.
According to a study, 76% of customers expect brands to understand their needs and expectations, 67% of customers say that their standard for good experiences is higher than before. Here are great ways of creating online experience driven shopping experiences
Retailers and consumer goods companies are at the cusp of transformation. The world is witnessing the first wave of the impact of conversational commerce, and the trend is expected to continue − a recent report revealed that brands relying on voice commerce to engage with consumers will considerably increase by 2020.
Technology is advancing rapidly, and customers expect a frictionless commerce experience anytime, anywhere and on any device. They also demand a personalized, immersive and seamless experience as they shop. According to a study, 76% of customers expect brands to understand their needs and expectations, 67% of customers say that their standard for good experiences is higher than before, 64% of customers find that customer experience is more important than the price of the products and 67% of customers prefer paying more for a great experience.
The SAP C/4HANA Commerce platform is not just a technology solution. It is a proven model of an omnichannel e-commerce architecture. It is particularly attractive for dynamically growing businesses that plan to expand into the international scene; scalability and shortened time to market will make it possible to quickly and efficiently expand operations, at the same time ensuring the stability, reliability, and predictability of the solution.
The clothing company Reformation has leveraged technology to create a completely new in-store commerce experience, and their customers are eating it up.
As our extensive prior experience has demonstrated, omni-channel marketing is a highly effective way to fortify a brand. Check out some of these benefits.
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