TA Digital Launches New Marketing Automation Practice
Jun 24, 2014
The new marketing automation offering reflects TA Digital’s commitment to provide holistic, omni-channel customer experiences.
TA Digital today announced the launch of their marketing automation practice, expanding the marketing technology services they provide to create holistic customer experiences. The new marketing automation practice includes system implementation, optimization, enterprise integrations and end-user training services and will be led by Kimberly Prescott, Vice President of Marketing Automation.
Marketing automation is essential for an effective customer experience. It provides the technical foundation for relevant, timely conversations between brands and their customers,” states TA Digital CEO, Rajiv Rohmetra.
Prescott adds, “Marketing automation is one of the most critical parts of a brand’s technology infrastructure because it centralizes previously fragmented direct marketing channels. This allows marketers to gain powerful insights into their customers’ needs and create relevant and timely programs.
Kimberly Prescott brings 15 years of experience in automation systems and integration development. Prescott was a finalist for two Eloqua Markie awards and published her first book on marketing automation in 2013, entitled, “The Tiger and the Autobahn.” She now brings this wealth of expertise to her team and her clients for TA Digital.
In addition, Deborah Gibbs joined the team as TA Digital’s Director of Demand Generation. “I am looking forward to the growth in marketing technology in the next few years,” states Gibbs. “It is exciting to see the new opportunities marketers gain to nurture customer relationships and measure the return on marketing investment (ROMI).”
Deborah Gibbs has a diverse background including Silverpop Professional and Pragmatic Marketing certifications, and a Specialized Studies Award in Social Media from UCI. Gibbs brings best practices and an authentic approach to the team.
CEO Rohmetra states, “With Kimberly Prescott and Deborah Gibbs on board and our expertise in web content management (WCM) implementations, we are able to provide a holistic customer experience through the seamless integration of WCM with marketing automation products, CRM, ERP and e-commerce platforms.”
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.