TA Digital Launches New Marketing Automation Practice
Jun 24, 2014
The new marketing automation offering reflects TA Digital’s commitment to provide holistic, omni-channel customer experiences.
TA Digital today announced the launch of their marketing automation practice, expanding the marketing technology services they provide to create holistic customer experiences. The new marketing automation practice includes system implementation, optimization, enterprise integrations and end-user training services and will be led by Kimberly Prescott, Vice President of Marketing Automation.
Marketing automation is essential for an effective customer experience. It provides the technical foundation for relevant, timely conversations between brands and their customers,” states TA Digital CEO, Rajiv Rohmetra.
Prescott adds, “Marketing automation is one of the most critical parts of a brand’s technology infrastructure because it centralizes previously fragmented direct marketing channels. This allows marketers to gain powerful insights into their customers’ needs and create relevant and timely programs.
Kimberly Prescott brings 15 years of experience in automation systems and integration development. Prescott was a finalist for two Eloqua Markie awards and published her first book on marketing automation in 2013, entitled, “The Tiger and the Autobahn.” She now brings this wealth of expertise to her team and her clients for TA Digital.
In addition, Deborah Gibbs joined the team as TA Digital’s Director of Demand Generation. “I am looking forward to the growth in marketing technology in the next few years,” states Gibbs. “It is exciting to see the new opportunities marketers gain to nurture customer relationships and measure the return on marketing investment (ROMI).”
Deborah Gibbs has a diverse background including Silverpop Professional and Pragmatic Marketing certifications, and a Specialized Studies Award in Social Media from UCI. Gibbs brings best practices and an authentic approach to the team.
CEO Rohmetra states, “With Kimberly Prescott and Deborah Gibbs on board and our expertise in web content management (WCM) implementations, we are able to provide a holistic customer experience through the seamless integration of WCM with marketing automation products, CRM, ERP and e-commerce platforms.”
About TA Digital
TA Digital is the only global boutique digital transformation agency that helps organizations realize immediate and long-lasting value through exceptional user experience and data-driven methodology. For nearly two decades, we have been helping clients overcome the lack of scale and resource diversity of small regional agencies and the quantity-not-quality approach of large system integrators. We are known as a global leader that helps marketing and technology executives understand the digital ecosystem, identify operational gaps within their organization and finally ushering them into a more mature and profitable digital landscape.
TA Digital has high-level strategic partnerships with digital experience platform companies like Adobe, SAP and Salesforce. TA Digital also has global partnerships with industry leaders like Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo. The company was also recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States.