TA Digital Announces Joe Brannon as the Director of Commerce Practice

February 22, 2018


FREMONT, Calif., February 21, 2018, TA Digital, a leading global digital technology marketing agency specializing in digital experience, commerce, and marketing announced today that Joe Bannon has joined their team as Director of Commerce Practice.

In the newly created position, Joe will develop strategies for growth, innovation, and execute commerce and omnichannel solutions using digital technology to enhance the customer experience. For more than 15 years Joe has been a digital transformational thought and implementation leader for large multi-national brands across the B2C, B2B, Retail and Customer Care Center landscape.

Before TA Digital, Joe held various technology leadership and consulting positions at Starbucks, Oakley, Billabong and State Street.

In Academia, Joe has been teaching business and project management for the last eight years. He holds a Master Degree with an emphasis in Technology Management and a B.S. Business Systems degree from the University of North Carolina, Wilmington.

We are thrilled to welcome Joseph to our team, he brings decades of commerce domain experience and expertise to TA Digital. With his new role at TA Digital, Joseph will help lead and grow our digital commerce services for our clients. Under Joseph’s leadership, the eCommerce offerings and capabilities at TA Digital will be a major focus for growth and expansion in 2018,” said Ali Alkhafaji, VP Technologies, TA Digital.

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About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.