New Elastic Path Partnership Gives TA Digital Commerce Customers a Best-of-Breed Integration with Content
Apr 12, 2016
We’ve said it before, but in today’s competitive digital environment it certainly bears repeating: content and commerce have become virtually inseparable. It’s difficult, and often impossible now, for a mission-critical, revenue-producing site to excel without both elements delivered in an integrated manner.
That’s why brands that seek to gain market share or keep determined, smaller competitors at bay must deliver a smoother, more seamless experience driven by best-of-breed solutions in both categories.
To give its customers yet another ‘best-of’ option, TA Digital has partnered with Elastic Path, a fast-growing e-commerce company that, through patented technologies and exceptional platform flexibility, helps more than 200 global enterprise customers maximize engagement and revenue.
How does the new partnership benefit TA Digital customers?
Joining forces with Elastic Path is a big win for our customers, especially those who sell, or want to sell, online. Those companies now have even more choices for developing a powerful, tightly integrated content-and-commerce solution. Moreover, no matter which integrations customers choose, they know that TA Digital has the expertise to implement them quickly and efficiently, and that Elastic Path’s sophisticated integration capabilities support their vision for a better shopping experience on their site.
What will TA Digital bring to the partnership with Elastic Path?
TA Digital’s capabilities and Elastic Path’s solutions are highly complementary…stronger than the sum of the parts, if you will. Elastic Path will be able to leverage TA Digital’s depth of experience with integrated systems, including web content management (WCM), marketing automation (MA) and context-sensitive technologies. According to Peter Lukomskyj, Vice President of Products at Elastic Path, “Elastic Path is very excited to partner with TA Digital. They truly understand the global digital marketplace, the convergence of content and commerce, and most of all, how to combine Elastic Path solutions with other marketing technologies to provide a truly personalized experience to each user.”
Why did TA Digital pursue Elastic Path?
We appreciate the extraordinary flexibility of Elastic Path’s API model, and how easily it integrates with so many disparate platforms. For example, TA Digital has integrated Elastic Path Commerce with Sitecore, Marketo, and iBeacons.
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.