TA Digital Announces Case Study on Boosting Growth and Improving Visibility with Adobe Analytics for HFF

October 02, 2018


NEWARK, Oct. 2, 2018 /PRNewswire/ — TA Digital, a full-service digital transformation solutions and services provider for enterprise companies for more than 18 years announced the release of a new case study that documents TA Digital’s success in helping HFF experience a 75% growth in KPI’s,100% visibility on campaign traffic, and 100% customizable scheduled reports using Adobe Analytics.

TA Digital worked closely with the HFF team to implement Adobe Analytics with a goal to capture the required metrics needed to gauge the success of the website.

Customized campaign tracking along with marketing channel rules were implemented to ensure that stakeholders understand which campaigns are performing and recognize the contribution of each campaign to each lead. The entire process is being designed and implemented so that it can be stitched together with the user journey/behavior.

With Adobe Analytics in place, the HFF team can customize their site based on historical behavior.  Personalization can be put in place to help HFF generate more leads and drive higher conversions. HFF now has the customized ability to identify the users’ fallout rate and the fallout page(s). They can slice & dice the data based on their need.

“Proper Analytics is the hallmark of a mature digital presence and at TA Digital we always recommend that organizations consider a serious investment in Analytics to be able to measure success. It was an awesome experience to get the opportunity to help HFF launch their Adobe Analytics Platform, and we are pleased to announce its success. Looking forward for more success with HFF in 2019,” said Dr. Ali Alkhafaji, CTO, TA Digital.

To download a copy of the study, visit HFF Adobe Analytics Implementation Case Study

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.