TA Digital Announces Case Study on Boosting Growth and Improving Visibility with Adobe Analytics for HFF

October 02, 2018


NEWARK, Oct. 2, 2018 /PRNewswire/ — TA Digital, a full-service digital transformation solutions and services provider for enterprise companies for more than 18 years announced the release of a new case study that documents TA Digital’s success in helping HFF experience a 75% growth in KPI’s,100% visibility on campaign traffic, and 100% customizable scheduled reports using Adobe Analytics.

TA Digital worked closely with the HFF team to implement Adobe Analytics with a goal to capture the required metrics needed to gauge the success of the website.

Customized campaign tracking along with marketing channel rules were implemented to ensure that stakeholders understand which campaigns are performing and recognize the contribution of each campaign to each lead. The entire process is being designed and implemented so that it can be stitched together with the user journey/behavior.

With Adobe Analytics in place, the HFF team can customize their site based on historical behavior.  Personalization can be put in place to help HFF generate more leads and drive higher conversions. HFF now has the customized ability to identify the users’ fallout rate and the fallout page(s). They can slice & dice the data based on their need.

“Proper Analytics is the hallmark of a mature digital presence and at TA Digital we always recommend that organizations consider a serious investment in Analytics to be able to measure success. It was an awesome experience to get the opportunity to help HFF launch their Adobe Analytics Platform, and we are pleased to announce its success. Looking forward for more success with HFF in 2019,” said Dr. Ali Alkhafaji, CTO, TA Digital.

To download a copy of the study, visit HFF Adobe Analytics Implementation Case Study

About TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies AdobeMicrosoftSitecoreAcquiaMarketoSAP HybrisElastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.