TA Digital Announces Dr. Ali Alkhafaji as the new VP of Digital Technologies

Feb 09, 2017


FREMONT, Calif., Feb. 9, 2017 — TA Digital a leading global digital technology marketing agency specializing in digital experience, commerce, and marketing announced today that Dr. Ali Alkhafaji has joined their team as Vice President of Digital Technologies. As a digital evangelist, Ali will leverage his 18 years of industry experience. As a digital technology leader, he will drive rapid growth through their digital technology practices and help their clients gain quantum leaps in their digital transformation journey.

“I was attracted by the company’s commitment to the digital marketing space as well as its devotion to its customers and partners.” Ali said. “I believe that with my experience overseeing a host of technology disciplines, I will be able to help TA Digital serve its customers at the highest levels as well as take advantage of the significant growth opportunities in the digital marketing arena in content management, commerce, mobility and innovation.”

For the last two years at Valtech, Ali has led the technology group in the US. During that span, Ali was overseeing a multitude of disciplines, including Java, .NET, frontend, DevOps, quality, PHP, C++, Internet of Things, artificial intelligence, augmented/virtual reality and mobility. His team was responsible for delivering enterprise solutions, like Adobe Experience Manager, SAP C/4HANA, Sitecore, Episerver, Mobile Apps and You.i. Previously, Ali worked as a CEM practice head and chief architect at Virtusa, leading a global team of 150 resources.

While at Virtusa, Ali helped architect, manage and drive Virtusa LaunchPad – an award winning Adobe Experience Manager Accelerator tool. In 2015, for these efforts, Virtusa won Adobe’s Marketing Cloud Innovation Award. Also when with Siteworx, in 2014, it was named Adobe’s North America Regional Partner of the Year for at least half a dozen successful implementations by his team within the calendar year.

In Academia, Ali has been teaching and conducting artificial intelligence research for the last 7 years. Also, Ali received his Bachelors of Science in computer science from the University of Illinois at Chicago, Masters of Science in computer science from the University of Chicago and currently defending his Doctorate dissertation with the artificial intelligent department at DePaul University.

“We are very excited to welcome Ali onboard, he both compliments and strengthens our management team by bringing a skill set that help us serve our customers at a higher level as well as develop new products to insure the sustained growth in the areas of digital transformation,” said Rajiv Rohmetra, CEO TA Digital.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.