GOVERNMENT PRACTICE EXPERTISE

For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. Our government practice is focused on helping government agencies transform public service delivery by replacing legacy systems through the adoption of a citizen-centric digital approach. With extensive digital expertise across industries, we are equipped to help government agencies deliver personalized and self-managed online services to meet the expectations of a digitally empowered citizenry. Schedule a consultation with our Government team today.

The Digital Government Reinventing public service delivery through a citizen-first approach

DIGITIZATION: THE SWEEPING MANDATE-The great divide between the public sector and the private sector is dissolving. The digitally-aware, hyper-connected citizen expects transparent, accessible, and responsive public services.

Delivering for the Digital Union Reinventing public service delivery with a citizen-first approach

THE DIGITAL WAVE IN THE PUBLIC SECTOR- Citizens are increasingly relying on digital channels and public service providers are realizing the need to transform their processes, cultures, and capabilities for this new paradigm.

GOVERNMENT THOUGHT LEADERSHIP

Explore our latest government digital transformation insights.
  • Reimagining Democratic Governance in the Digital Era Blog Banner Image
    Reimagining Democratic Governance in the Digital Era
    Reimagining Democratic Governance in the Digital Era August 01, 2018 By Kirsten Oelrich Few developments have had greater consequences for the public sector than the introduction of digital technology. Widely regarded as the last bastion of the pre-digital era, the public sector today is abandoning legacy systems to adapt to the new wave of citizen expectations. For advocates of government reform, this is merely a foretold prophecy. For years, they predicted the digital transformation that's currently unfolding in the public sector. Today, digitization is not a ‘nice-to-have’ anymore and digital technologies are fundamentally reinventing government processes and democratic systems. But the challenges before governments are significant. Citizens expect more than a transactional engagement and government agencies must be prepared to deliver seamless experiences through consolidated IDs, digitally available information, and frictionless omni-channel presence. To deliver Amazon-like experiences to the new generation of hyper-connected citizens, governments must also ensure operational excellence and efficiency. And as citizen expectations continue to rise, governments must also keep a close watch on demographic shifts and fiscal pressures. The opportunities for governments are unparalleled. Digital technologies can disrupt traditional slow-paced public services, redefine regulation and make governments more efficient, open and accountable. Digital innovation puts citizens at the center of the modern state and makes it possible to deliver services with high levels of operational excellence and efficiency with cost-effective processes. How can government agencies use digital technology to increase service efficiency and meet citizen expectations? Thinking digital is the first step to ensuring faster and smoother service delivery. Here are 4 critical areas governments must address to reimagine governance in the digital era: 1. Mobile-first experience Citizens want to use their mobile devices to access services on the go, from submitting applications to accessing information. A mobile government provides localized services that add value to the user, such as sending road condition updates or creating a specialized mobile app that allows users to prepare for their driver’s license test. Full integration with online services is key for a seamless citizen experience. 2. Omni-channel presence Citizens are used to accessing services on any device at any time. By enhancing multi-channel capabilities, governments can provide services through various channels, including mobile, website, branch, phone and even watches. Applications can be started and fulfilled on different channels. This approach also helps foster trust and encourage digital adoption. 3. Data-driven processes Citizens tell us they’re willing to share their tombstone data across ministries and levels of government to get customized services. Governments can use customer data and public service metrics to make better decisions and spend time where it matters by providing the right services to the right people at the right time. 4. Cybersecurity & privacy Governments have critical information on their servers, and the amount of information will continue to grow in the digital world. Today, risk is increasing and cyber-attack incidents are becoming more frequent. Protecting data and reassuring citizens that their data is secure are critical and will help enhance trust across your network. Explore Additional Resources Learn more on how to select the Right CMS for your business and excel the Digital Experience. Reach out to our Adobe Experience Cloud Consulting team which specializes in helping you deliver seamless, intelligent, and personalized customer experiences. Get Help from Our Experts Over the past 18years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits. About TA Digital TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP Hybris, Elastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States. Recent Blogs The 5 Imperatives of a Chatbot Strategy Elevate your Digital Commerce at Acquia Engage 2018 Witness the Unfolding of the Headless Era at Acquia Engage 2018
  • The 5 Pillars of a Frictionless Government Enterprise
    The 5 Pillars of a Frictionless Government Enterprise
    The 5 Pillars of a Frictionless Government Enterprise July 31, 2018 By Kirsten Oelrich Every few decades, we witness a radical technology shift that elevates human evolution into a whole new trajectory. The last two decades have witnessed a drastic adoption of digital technologies. Across sectors and industries, digital has changed the way businesses and consumers operate and engage. However, world-class customer experience is a goal that’s traditionally applied only to private sector enterprises. As a result, governments are still playing a catch-up game. But expectations are rising. Today’s hyper-connected digitally empowered citizens have a new outlook towards public service delivery. Transactional engagements will not work anymore. Citizens expect meaningful, personalized interactions and long-term relationships based on relevance and authenticity. But governance in the pre-digital era was different. In the early days, agencies moved paper-based information online without any significant reform of the process that could simplify and streamline government-citizen interactions. At the infrastructure level, agencies began to review legacy systems and develop initial modernization strategies. As time progressed, agencies began leveraging communication technology to enable secure transactions with government. Citizens could apply for and receive benefits and permits and could make payments electronically. However, these services were still delivered in silos where agencies focused on each user in a “citizen-centric” manner but did not scale across user experiences to improve the quality of transactions. In the current state of digital government, the advent of social media and other collaborative technologies has created new pathways for citizens and businesses to communicate with governments. It’s imperative that governments adapt to this new paradigm and evolve for a digital future. But digital transformation is not just about changing technology, it’s about changing the way the enterprise works. Let’s look at the 5 pillars of a modern day digital enterprise. 1. An intimate, persona-centric experience Persona-based experiences have the power to transform government-citizen relationships from a largely transactional one to a trust-based association that lasts a lifetime. According to a survey, 2 out of 3 public service leaders across 9 countries believe that a personalized citizen experience is a top priority. The idea of persona-based personalization – though relatively new is catching up fast in the public sector. Adopting this approach helps government agencies create differentiated experiences for all users-citizens, employees, and constituents. 2. An on-demand, access-empowered network Citizens should have full access to government services from mobile devices from anywhere, anytime. Government agencies must empower end-users by providing multiple channels for anytime, anywhere access to information, transactions and feedback, especially through increased mobility and accessibility. Cloud computing has paved the way for an on-demand economy and citizens must be empowered to use resources as they need, at their discretion. It's very much an as-a-service model. 3. Being responsive in real time Governments must use digital principles and tools to improve operations, services and processes leveraging real-time feedback, automation, and lean principles. To fuel a frictionless real-time enterprise, decision-makers must be able to see and react to events and receive insights or services as they are needed. Information needs to be available, citizens shouldn't be waiting for it. 4. Collaborative and well-connected systems The most effective way to get things done is to is to connect people to resources and to outcomes. If we look at the way that organizations do DevOps for software development now, one of the most important elements of that is cross-functional teams having people from different bits of the organization working together. Part of the essence of this of this richness concept that we don't have to put people in their old boxes anymore. 5. Strategic and operational agility It’s imperative that government agencies apply agile principles across the enterprise, and consistently learn, refresh, and improve. Being change-ready is at the heart of a frictionless enterprise. Many enterprises are still mired in systems and processes that inhibit their abilities to adapt to new market realities. The key is to build systems and processes with a great deal of flexibility. Explore Additional Resources Learn more on how to select the right CMS for your business and excel the Digital Experience. Reach out to our Adobe Experience Cloud Consulting team which specializes in helping you deliver seamless, intelligent, and personalized customer experiences. Get Help from Our Experts Over the past 18years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits. About TA Digital TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP Hybris, Elastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States. Recent Blogs The 5 Imperatives of a Chatbot Strategy Elevate your Digital Commerce at Acquia Engage 2018 Witness the Unfolding of the Headless Era at Acquia Engage 2018
  • Building a Digital Democracy A Citizen-First Approach Government Blog Banner Image
    Building a Digital Democracy: A Citizen-First Approach Government
    The public sector is under sustained pressure to cut cost of public administration while improving service availability and quality. With the explosion of digital technologies, citizen expectations of government continue to rise in terms of efficiency, speed and convenience of service.
  • How Customer Experiences are Transforming Government-Citizen Relationships
    Reimagining Public Service Delivery in the Amazon Era
    Governments may change every few years but established ways of governance become practices for centuries. Over the years, citizen trust on governments has eroded and public service delivery has been written off as slow, inefficient, and rigid. As a result, the public sector is faced with increasing pressure to evolve and provide more customer-centric services.
  • Reducing Digital Distress Building a Digital Friendly Government Blog Banner Image
    Reducing Digital Distress: Building a Digital Friendly Government
    Governments across the world are in the middle of a historic transformation as they give up traditional models to embrace digital. Citizens are increasingly relying on digital channels and public service providers are realizing the need to transform their processes, cultures, and capabilities for a digital world.
  • Reinventing Government Services With a Citizen-First Approach
    Reinventing Government Services With a Citizen-First Approach
    Governments are often criticized for neglecting citizens. For years, flawed policies and lack of public welfare have been the major talking points for decision makers. But the challenges of today’s digital world are more complex. Traditional definitions of policymaking have changed and governments must be digitally ready to respond to a new generation of hyper-connected citizens.
  • The 4 Keys to Digital Government Transformation
    The 4 Keys to Digital Government Transformation
    Digital technologies have touched and transformed all aspects of human life in the last two decades. Retail, travel, banking, healthcare, telecom - the list goes on. As governments across the world give up traditional models in favor of a more citizen-centric approach, digital is now playing a key role in another historic transformation - public service delivery.
  • Why Digital Transformation is Imperative for the Public Sector
    Why Digital Transformation is Imperative for the Public Sector
    The government sector has traditionally been untouched by the pace of technology and digitalization. Services were slow and inefficient. Citizens too were attuned to sluggish and unresponsive systems. But times have changed.

THE CASE FOR DIGITAL GOVERNMENT TRANSFORMATION

IMPROVED CITIZEN SATISFACTION

Citizen expectations have changed and today’s hyperconnected citizens expect public service delivery to match the standards of private enterprises.

INCREASED OPERATIONAL EFFICIENCY

A digital approach can help government agencies drive improved internal efficiency by enabling better collaboration, enhanced process management, and seamless information sharing.

EASY ACCESS TO VALUABLE INFORMATION

Citizens can have full access to government services from mobile devices from anywhere, anytime. With an omni-channel approach, all channels of interaction can be integrated to deliver high-quality, accurate and targeted services.

CITIZEN EMPOWERMENT

Government agencies must put themselves in the shoes of citizens and empower them by providing self-managed online services.

DATA-DRIVEN EXPERIENCES

A digital-first approach can enable government agencies to use citizen data to craft relevant experiences and deliver personalized services proactively.

ESTABLISHING LONG TERM RELATIONSHIPS

By adopting digital and facilitating broader citizen engagement, government agencies can deliver personalized interactions to develop long-term relationships based on authenticity.

GOVERNMENT SOLUTIONS

Digital Strategy

Identifying the gaps in government-citizen engagement by conducting detailed audits and transforming experiences through personalization and digital optimization.

Content Management & Commerce

Delivering a continuous, consistent, and unbroken citizen experience by employing data & identity management, and process management.

Open Source Solutions

Deploying Drupal across the government enterprise to orchestrate seamless omnichannel experiences and nurture positive citizen sentiment by leveraging data and analytics.

Consumer Product Consultancy

Providing the tools, strategy, and expertise to expedite the achievement of digital marketing goals through flawless execution and digital marketing support.

Digital Strategy

Identifying the gaps in government-citizen engagement by conducting detailed audits and transforming experiences through personalization and digital optimization.

Content Management & Commerce

Delivering a continuous, consistent, and unbroken citizen experience by employing data & identity management, and process management.

Open Source Solutions

Deploying Drupal across the government enterprise to orchestrate seamless omnichannel experiences and nurture positive citizen sentiment by leveraging data and analytics.

Consumer Product Consultancy

Providing the tools, strategy, and expertise to expedite the achievement of digital marketing goals through flawless execution and digital marketing support.

STRATEGIC PARTNERSHIPS

Successful projects are delivered through excellent alignment and execution with strategic partners