Solutions: Multi-Brand Management

Align Your Stars Into a Constellation

The good news: You have multiple industry-leading brands, each with a rich legacy and a respected identity.

The not-so-good news: Consumers don’t connect with your master brand and don’t understand the full breadth of your services. 

Now for the great news: At TA Digital, we specialize in unifying business units through connected experiences and giving our clients the ability to rapidly scale.

We’ll start by lifting your brand presence through cohesive messaging and a seamless customer journey. Then we’ll position you to quickly and easily expand your company footprint in a way that maintains the integrity of your brand and allows you to deftly manage your entire ecosystem under one digital experience platform (DXP), ultimately lowering your total cost of ownership (TCO).

Contact us today to get started!

87%

Percentage of consumers who prefer a
personalized and consistent experience
across all shopping channels

7X

Likelihood of seeing an increase in
commerce revenue for companies
that show some degree of unification

26%

Percentage of companies that are
highly satisfied with their existing
commerce technology

Order Out of Chaos

Numerous digital properties on various platforms with few, if any, shared resources. There must be a better way. There is.

See the Big Picture

Bringing your siloed business units together in the digital realm may seem like a Herculean effort, but it yields rewards of equal size.

Read More About How a Unified Ecosystem Is Good for Business

Explore Your Strategies

“Unify” can mean “consolidate,” but it doesn’t have to. There are lots of other ways to approach this endeavor.

Find Out How Different Paths Can Lead to a Unified Ecosystem

Making the Connection

Your digital properties should be linked internally to boost efficiency and feel linked externally to boost engagement.

Plan Your Roadmap

Unification can look different for every company, but the primary steps to achieve it involve a DXP and thoughtful experience design.

Learn More About Building a Cohesive Ecosystem

Streamline the Approach

If bringing all your digital properties under one roof is the right way to go, 
it can be a fairly straightforward task.

Here’s How to Consolidate Your Digital Ecosystem

Harmonize the Experience

Whatever strategy you choose, consistency is the key to guiding your customers through a seamlessly connected journey.

Read More About Creating a Unified Experience

Expanding Your Horizons

Unification isn’t just about the here and now. It’s also about positioning you to adapt and grow in the years ahead.

Leverage the Power of Standardization

Reinventing the wheel wastes time and money. Optimize the experience and apply it throughout your ecosystem.

Here Are 7 Reasons to Use Reproducible Web Components

Build. Deploy. Repeat.

Once you have a successful, replicable model in place, there’s no limit to the places you can go.

Read More About Quickly Reaching New Markets

Boosting the Bottom Line

Understanding and managing the total cost of ownership (TCO) is the difference-maker in your technology budget.

Check All the Boxes

Comparing license fees is only the beginning. You’ll need to consider a few other factors if you want to save money down the road.

Learn How to Reduce TCO with Your Next CMS

Play the Long Game

Reducing your TCO requires a long-term look at your company’s needs and your chosen platform's ability to meet them.

Find Out How to Lower TCO Across Your Digital Ecosystem

Our Approach

Here’s how we’ll help you unify and manage your digital ecosystem:

Envision

We’ll work with you to document and evaluate your current state, define and assess your business goals, establish your North Star, and create cultural alignment.

Strategize

In this phase, we’ll help you determine where you’re headed and design the right path to get you there through a value-based framework and a transformational roadmap.

Implement

Next, we’ll help you manage competing priorities and initiatives and prioritize high-level capabilities to create and execute a clear, actionable plan for delivery.

Optimize

We’ll continue to work with you to find efficiencies and improve the customer experience while replicating the initial success to expand your market.

Services offered

Digital Strategy

Prioritize your business objectives against quantifiable measures of success, document benchmarks and milestones, and determine the appropriate tactics to accomplish them.

Experience Design

Create a logical, purposeful information architecture that connects your ecosystem and design interactive experiences that drive engagement across it.

Development

Install and deploy a DXP that allows you to deliver personalized, targeted customer experiences throughout your digital properties.

Analytics

Provide regular reporting on all aspects of your business to inform decision-making and give you actionable insights.

Contact us to get started

Explore TA Digital

work

Work

See what we’ve done for our clients – and what we can do for you.

Solution

Solutions

Our teams specialize in solving your biggest digital transformation challenges.

Services

Services

Content. Data. Experience. Let us help guide your digital transformation.

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Partners & Platforms

Put our partnerships with world-class digital experience platforms to work for you.

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Contact Us

Let’s talk about getting your business where you want it to go.

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Perspectives

Get expert analysis on trends and developments affecting your business.