Marketers who use a customer data platform (CDP)
are 2.5 times more likely to significantly outperform
against their organization’s main marketing goal.
of CX leaders are currently
investing in CDPs and 45% in
real-time decision engines.
1 in 4
About 1 in 4 CMOs say they’re worried
about keeping up with digital
Surprise and Delight
A “satisfied customer” is no longer good enough. Consumers expect more these days, and data can help you deliver.
A customer activation strategy can lead one-time customers to make another purchase or lure previous buyers back.
Think Privacy First
In a cookie-less future, you’ll need to understand the keys to personalization in a private world.
Go Off the Beaten Path
If you know where to look, you can uncover unmet consumer needs that lead to a breakthrough product or service.
Structuring and Managing Your Data
With hundreds of different technologies available, it's critical for marketers to understand which ones they need and how they all work together.
Connect the Fragmented Data Dots
About one-third of CMOs don't have a proper MarTech strategy in place. A CDP is the ideal data integration and activation tool.Find Out More About How a CDP Completes Your MarTech Puzzle
Take Action in the Moment
Real-time data can give you marketing agility you might not have thought possible a few years ago.Learn How to Take Advantage of Real-Time Data
Create a Seamless CX
The end goal of omnichannel solutions is to personalize your company's interactions with its customers. CDPs and artificial intelligence (AI) are the way forward.Here’s How a CDP Delivers Personalized Omnichannel Experiences
Activating on Your Data
Thanks to new technologies, you can connect with your customers in more ways than ever before. It's critical to understand how to give your data-driven digital marketing strategies an edge.
Stay Ahead of the Curve
Data management platforms (DMPs) are driving efforts to integrate marketing, sales and data operations and changing the way businesses use data.Watch for These Data Activation Trends in 2024
Focus on the Experience
With the right tech in place, you can create marketing strategies that work across all channels to boost customer acquisition and retention.Learn How to Activate Your Data to Drive Personalized Experiences
We'll help you connect the data dots by bringing all your sources together so you can standardize and better structure your data.
That new structure then allows you to personalize and manage your customers' experience across your digital ecosystem.
But we're not done. Our specialists will work with you to continually improve on the experience in each channel.
Ensure that ongoing personalizations are targeted at the right segments and customers through data hygiene and governance.
Enable new opportunities with fresh (or refreshed!) messaging campaigns, including new tests of content of offers.
Provide the experience and frameworks to make seizing those new opportunities easy and successful.
Gain fresh insights that lead to new and more successful campaigns through A/B or multivariate testing.
Create an alternative experience that timely, seamless experiments can prove or falsify.
Turn designs into reality with emails, web experiences and mobile apps ready at the speed of marketing.