- Storing and remembering your browsing preferences or where you left off
- Identifying you on our websites so we can provide you the services you requested
- Keeping track and maintaining records of information you have shared with us
- Measuring your use of our website so we can tailor our websites to your likely interests
- Understanding your likely interests so we can provide you more relevant ads and content
Apart from cookies, there are other technologies that can be used for similar purposes, such as Local Shared Objects (LSOs) and HTML5 Local Storage. Local Shared Objects (LSOs) are used by the authors of files that are read by Adobe® Flash® Player and the websites hosting those files. TA Digital may use HTML5 Local Storage and similar technologies for remembering your preferences, keeping track of your information, and authenticating you.
Embedded scripts are fragments of programming code included in web pages that help us measure and monitor your browsing patterns such as such as the links you click and the pages you spend most time on. TA Digital uses embedded scripts to track website usage and monitor website performance in order to customize the browsing experience based on user preferences and likely interests. It must be noted that you can turn off the scripting functionality within your browser. However, turning off scripting functionality may adversely affect the website functionality.
Web beacons, which are also known as web bugs, clear GIFs, or pixel tags are bits of programming code included in web pages, emails, and ads that notify us when those web pages, emails, or ads have been viewed or clicked on. Web beacons allow us to count users who have visited certain pages and to generate statistics about how our site is used. They are not used to access personally identifiable information. Unlike cookies, you cannot decline Web beacons. However, setting your browser to decline cookies or to prompt you for a response will keep Web beacons from tracking your activity.