Privacy Policy

TA Digital’s Privacy Center aims to provide detailed and updated information on our privacy practices − from the companywide privacy policy to how we collect and use your information.

This privacy policy describes the privacy practices of TA Digital’s websites. If you are a resident of North America, your relationship is with TA Digital Solutions Incorporated (TA Digital U.S.) and the laws of California and the United States apply. While using our website, you authorize TA Digital to transfer your personal information across national borders and to other countries where TA Digital and its partners operate, including the United States. The privacy protections and rights of authorities to access your information in these countries may not be equivalent to those in your country. We will only transfer your personal information to these countries where permitted to do so by law and we will take steps intended to ensure that your personal information continues to receive appropriate protections.

If the content or information that you store on TA Digital websites contains personal information of other individuals, you must be legally permitted to share the personal information with TA Digital.

This Privacy Policy should be read together with our Cookie Policy.

KEY POINTS

Wherever required, TA Digital will request your permission before undertaking any of the following:

 

  1. Accessing information stored on your device relating to your use of, and engagement with websites and crash reports
  2. Sending you promotional content or any form of news About TA Digital
  3. Analyzing your content by means of automated systems. You can withdraw your consent to such activities at any time

 

This policy explains when we process personal information for our legitimate interests. You can ask us to stop processing this information.

  • TA Digital uses your personal information to help you to register with us, to grant you access to our websites, and to provide you the products or services that you request.
  • To track visitors’ usage of TA Digital’s websites, TA Digital uses cookies and other technologies. If you are using our website in a browser, this information is also available in our Cookies Policy.
  • TA Digital’s web properties are equipped with interactive features to help you engage via social media. If you use these features, these sites will send us personal information about you.
  • Your content will be publicly available when you post comments, upload pictures, or submit content in several places within TA Digital’s websites. TA Digital may also disclose personal information to certain companies in the TA Digital partner network and with advertising and sales partners consistent with your choices. We may also share information with third parties we engage to process information on our behalf, or in certain other situations.
  • TA Digital may transfer your personal information to certain countries including the US and other nations, which may be outside the country in which you live.

WHAT THIS PRIVACY POLICY COVERS?

This privacy policy describes how TA Digital (also referred to as “we,” “us” or “our”) will make use of your information in the context of (i) The TA Digital website and (ii) Desktop apps and mobile apps (both referred to as “apps”) that include a reference to this policy.

Additional privacy-related information for certain TA Digital apps and websites is provided separately.

WHAT INFORMATION TA DIGITAL COLLECTS ABOUT YOU?

TA Digital Apps and Websites

TA Digital collects information about how you use our apps and websites. This information may be anonymous, or it may be associated with you, depending on the app or website. This includes information such as:

  • Browser and device type
  • IP address
  • Source webpage that led you to the TA Digital website
  • Search terms entered into a search engine which led you to an TA Digital website
  • Analysis of your content that is sent or received using an online feature of a TA Digital app or website, or which is stored on TA Digital servers
  • Use and navigation of websites and apps (collected through cookies and similar technologies, or by TA Digital servers when you are logged in to the app or website)

TA Digital ID, Registration, And Customer Support

TA Digital collects basic information to identify you when you register to use our website or engage with our team. This includes information that is typically shared when creating a TA Digital ID, or when contacting us for support or other offerings. This includes information such as:

  • Name
  • Company name
  • Telephone number
  • Address
  • Date of birth
  • Email address
  • Country
  • IP address
  • Types of apps and websites of interest
  • Content of customer support communications

TA Digital may combine information provided by you with information from third party sources to keep our databases up-to-date and to provide you the most relevant content and experiences. Wherever this is done, it will be done in accordance with the applicable laws. For example, industry and other information about the company you work for will be obtained from sources including information service providers as well as professional networking sites.

TA Digital Online Advertising

TA Digital’s online advertising includes a variety of advertising media across digital platforms. This includes displaying TA Digital ads on other websites and apps and on social media platforms, such as LinkedIn and Facebook. TA Digital websites use cookies and similar technologies that allow us to gather additional information to measure and improve the effectiveness of our advertising. We collect information such as:

  • Ads that are clicked on
  • Ads that ads are displayed
  • Location of the displayed ads

TA Digital Emails

TA Digital sends you emails from time-to-time. Our emails may include a technology that tells us whether you have received or opened the email or clicked a link in the email. You are free to opt out of receiving TA Digital marketing emails If you do not want us to collect this information.

Content From Other Companies

Our website may include buttons or content that link to other companies’ services (for example, a LinkedIn “Like” button). TA Digital may collect information about your use of these feature, such as content “liked” and address information in Google Maps. In addition, when you interact with these buttons or content, or view a TA Digital web page or app containing them, some information from your browser may automatically be sent to the other company. For more information on this, please read that company’s privacy policy.

Social Media Engagement and Social Sign-On Services

TA Digital has its own pages on many social networking sites. We collect information which you have made publicly available on your social networking account. This includes information such as name and interests in our products and service offerings.

When using our website or apps, you can sign in using your social networking account. Where you give appropriate permissions, we will receive information about you from your social networking account, such as name, location, basic demographic information.

HOW TA DIGITAL USES THE INFORMATION IT COLLECTS ABOUT YOU?

TA Digital uses your information for the following purposes:

 

  1. To conduct our business and pursue our legitimate interests, such as:
    • Sending you information about our products and services, special offers and similar information
    • Analyzing your use and measuring effectiveness of our websites and apps
    • Granting you access to the TA Digital website and any other products and services you have requested
    • Analyzing your use of our websites and apps, and interaction with our communications
    • Employing machine learning and automated systems to analyze your content
    • Diagnosing identifiable issues in our apps and website
    • Conducting surveys and market research about our customers and their interests, and the effectiveness of our marketing campaigns
    • Investigating and responding to any comments or complaints that you may send us
    • In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of information in connection with legal process or litigation)
  2. To fulfill a contract: this is relevant where you register to use an TA Digital app or website. This may include any of the following reasons:
    • Verifying your identity
    • Providing you with the TA Digital websites and apps for which you have registered
    • Any other services or products that you have requested
    • Sending you necessary communications
    • Providing customer service or support
  3. Where you give TA Digital your consent or otherwise consistent with your choices:
    • Using cookies and similar technologies on our websites and in email communications, in accordance with our Cookies Policy
    • Sending you promotional information about TA Digital products and services, and sharing your information with third parties for their own marketing purposes (where your consent is required)
    • Using automated systems to analyze your content using techniques such as machine learning to improve our services and the user experience (where your consent is required)
    • Accessing information stored on your device relating to your use of, and engagement with, websites and apps and crash reports
  4. For legal reasons:
    • Responding to requests by government or law enforcement authorities conducting an investigation
    • To detect, prevent, or otherwise address fraud, security or technical issues and software piracy, helping to protect you as well as TA Digital.

HOW TA DIGITAL SAFEGUARDS YOUR PERSONAL INFORMATION?

Sharing With Data Processors

TA Digital may share your personal information with companies that help us run our business by processing personal information on behalf of TA Digital for the purposes identified above. Such companies include providers of customer support services, payment processing services, email, social media, and other marketing platforms and service providers, and hosting services.

Sharing With Other Data Controllers

TA Digital will only share your personal information within TA Digital’s private network. The third parties with whom your information may be shared include our sales and technology partners (with your consent, if required).

TA Digital may also share personal information with companies or individuals outside of TA Digital if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to detect, prevent, or otherwise address fraud, security or technical issues, as well as to protect against harm to the rights, property or safety of TA Digital, our users, or the public as required or permitted by law.

Does TA Digital Transfer My Personal Information Across National Borders?

We may transfer your personal information across national borders to other countries in compliance with applicable laws.

If you reside outside of North America, your relationship is with TA Digital India Private Limited. TA Digital will transfer your personal information to some organizations which are located outside the European Economic Area (EEA) and Switzerland, namely the US and India and other locations where we TA Digital may have operations in the future.

The information above applies to TA Digital users who are consumers. More information is available for our business customers that want to learn more about European data transfers.

Other Information Sharing

TA Digital may also share your personal information:

  • When you agree to the sharing
  • When we are required to provide information in response to a subpoena, court order, or other applicable law or legal process
  • When we have a good faith belief that the disclosure is necessary to prevent or respond to fraud, defend our apps or websites against attacks, or protect the property and safety of TA Digital, our customers and users, or the public
  • If we merge with or are acquired by another company, sell an TA Digital website, app, or business unit, or if all or a substantial portion of our assets are acquired by another company, your information will likely be disclosed to our advisers and any prospective purchaser’s advisers and will be one of the assets that is transferred to the new owner

Keeping Your Personal Information 100% Secure

Your personal information is sacrosanct. We understand that the security of your personal information is important. We provide reasonable administrative, technical, and physical security controls to protect your personal information. However, despite our efforts, no security controls are 100% effective and TA Digital cannot ensure or warrant the security of your personal information.

Your Personal Information on TA Digital’s Websites

Within TA Digital’s website, there are several places that allow you to post comments, upload pictures, or submit content for others to see. Please note that your information in certain places on our website may be visible to the general public or other users of the website. TA Digital requests you to be careful when you share your personal information. Do not share anything you wouldn’t want publicly known unless you are sure you are posting it within an app or website that allows you to control who sees what you post. Please note that when you post messages on certain user forums on our websites and app, your email address or name and/or profile photo may be included and displayed with your message.

To remove the content, you have shared on our websites and apps, please use the same app or website feature you used to share the content. If another user invites you to participate in shared viewing, editing, or commenting of content, you may be able to delete your contributions, but usually the user who invited you has full control. If you have questions or concerns about this, please contact us.

Where TA Digital Stores Your Personal Information?

Your personal information and files are stored on TA Digital’s servers and the servers of companies we hire to provide services to us.

How Long TA Digital Retains Your Information?

TA Digital processes and keeps your personal information for as long as you are an active user of our products, services, or apps. Please note that we begin deleting part of your personal information 60 days after you close your account. The information we delete is the one that no longer holds any business relevance for us. This includes data such as your hashed password and your payment account credentials. However, we retain business-related personal information for seven years after your last interaction with us.

Where we process personal information for marketing purposes or with your consent, we process the information until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a permanent record of the fact that you have asked us not to send you direct marketing or to process your information so that we can respect your request in future.

Your Rights in Respect of Your Personal Information

  • You may have the right to ask us for a copy of your personal information; to correct, delete or restrict (stop any active) processing of your personal information; and to obtain the personal information you provide to us for a contract or with your consent in a structured, machine-readable format, and to ask us to share (port) this information to another controller.
  • You can object to the processing of your personal information in some circumstances (in particular, where we don’t have to process the information to meet a contractual or other legal requirement, or where we are using the information for direct marketing).
  • These rights may be limited, for example, if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping (such as fraud prevention purposes).
  • To exercise any of these rights (including deactivating your TA Digital ID account), you can get in touch with us – or our data protection officer – using the details set out below. Additionally, our website allows you to edit your personal information by accessing the “my account,” “my profile,” or a similar feature. Likewise, you can delete files or photos you have stored in our websites and apps by logging in and using the deletion functions that are available.
  • If you have unresolved concerns, you have the right to report them to an EU or other data protection authority where you live, work or where you believe a potential violation may have occurred.
  • To register with TA Digital, to create an TA Digital ID, and to use some TA Digital websites, apps, products or services, the provision of some information is mandatory: if relevant information is not provided, then we will not be able to administer an TA Digital account to you, or provide you with the websites, apps, products or services requested. All other provision of your information is optional. Providing optional information will help us offer you a better experience, such as more personalized or tailored content or offerings.

Will This Privacy Policy Change?

Occasionally, we may change this privacy policy (or other documents in the TA Digital Privacy Center) to allow TA Digital to use or share your personal information in a different way. If we do, the links to the policy on our websites (which are generally found in the footer of the website) will indicate that the policy has been changed. For new users, the change will become effective upon posting. For existing users, if the change is significant, it will become effective 30 days after posting. We encourage you to periodically review the TA Digital Privacy Center for the latest information on our privacy practices.

Who Can I Contact with Questions or Concerns?

If you have a question, concern, or request on privacy, please fill out our privacy inquiry form.

What Is Our Children’s Privacy Policy?

This Website does not intentionally or knowingly collect, use, or disclose personally identifiable information about visitors to our website that are less than 13 years of age. If a child under the age of 16 submits information to us through any part of the Website and TA Digital becomes aware that the user submitting the information is under the age of 16, the information provided will be deleted as soon as it is discovered and not used for any purpose. If you are the parent or guardian of a child under 13 years of age and believe that they have disclosed personally identifiable information to us, please fill out our privacy inquiry form or call us at 510-962-3200.

What Is Our Notice to California Residents?

California Civil Code Section 1798.83 permits website users who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to request this information, please fill out our privacy inquiry form.

GDPR AND CUSTOMER EXPERIENCE

GDPR is an excellent opportunity for us to improve our customer experiences

The European Union’s General Data Protection Regulation (GDPR) standardizes data protection laws across all 28 EU countries and imposes strict new rules on controlling and processing personally identifiable information. It will go into effect on May 25, 2018. GDPR replaces the 1995 EU Data Protection Directive, and supersedes the 1998 UK Data Protection Act. TA Digital believes this presents a great opportunity for brands to focus on consumer privacy while delivering exceptional experiences.

WHAT IS GDPR AND HOW DOES IT AFFECT YOU?

GDPR is the European Union’s new privacy law that modernizes data protection requirements. The new rules have a broad definition of personal data and broad reach, affecting any company that collects personal information of individuals in the EU. As your trusted data processor, we’re committed to compliance and to help you on your GDPR compliance journey.

HOW TA DIGITAL PREPARED FOR GDPR READINESS

TA Digital has a strong foundation of certified security and privacy controls and will continue to make enhancements. Enterprise customers will have the responsibility to implement these enhancements, as well as update any necessary policies and procedures. We’ve implemented a set of certified security processes and controls to help protect the data entrusted to us. This helps us comply with several security and privacy certifications, standards, and regulations.

A strong foundation of security and privacy compliance
We’ve deployed security processes and controls to help protect the data entrusted to us. This helps us comply with many security and privacy certifications, standards, and regulations.

Contract terms
TA Digital’s Data Processing Agreement has been updated in consideration of the latest GDPR requirements.

Privacy by design
TA Digital is driven by the mission to help you responsibly unlock the power of data. We have a long-standing practice of incorporating a proactive product development effort, also known as “privacy by design.”  For example, many of our services can obfuscate IP addresses and allow individual-level opt-outs.

Records of processing
TA Digital has formally documented existing privacy practices to comply with the enhanced recordkeeping requirements.

Data protection team
TA Digital currently has a Data Privacy Officer and a dedicated privacy team, and will continue to evaluate the need for additional steps in light of the new GDPR requirements.

Product and process innovation
TA Digital constantly listens to customers and looks for ways to simplify and further automate product and service offerings to better support their GDPR needs.

GDPR READINESS

TA Digital realizes that GDPR is a shared compliance journey, with the regulation setting out the obligations for the various parties. The descriptions below set out the roles for brands or “data controllers,” technology providers or “data processors,” and the places where the processor may need to help or partner with the controller either through tools, processes, or documentation to help the controller.

CUSTOMERS’ RIGHTS AS DATA SUBJECTS

Allowing individuals to choose what happens to their personal data is key part of GDPR. Individuals can ask companies to:

  • Delete personal data
  • Object to its processing
  • Export it
  • Access and correct errors

THE ROLE OF A DATA CONTROLLER

If you are a data controller, it is your responsibility to determine the personal data we process and store on your behalf. Please note that TA Digital may process personal data for you depending on the products and solutions you use and the information you choose to send to your TA Digital account or service. As a controller, you will provide privacy notices to individuals who engage with your brands detailing how you collect and use information, and obtain consents, if needed. If those individuals want to know what data you maintain about them or decide they want to discontinue their relationship with you, you will respond to those requests.

THE ROLE OF A DATA PROCESSOR

When we provide software and services to an enterprise, we’re acting as a data processor for the personal data you ask us to process and store as part of providing the services to you. As a data processor, we only process personal data in accordance with your company’s permission and instructions — for example, as set out in your agreement with us. Where your data is in one of TA Digital’s cloud solutions and you need our assistance with any individual consumer requests, we will partner with you through processes, products, services, and tools to help you respond.