Personalization Pathways: A Guide to Personalized Marketing

What is Personalization? A Definitive Guide to Personalized Marketing

Personalization Pathways: A Guide to Personalized Marketing

Marketing has evolved considerably from the early days of print ads to the hyperconnected digital world of today. Today’s marketers are data driven, utilizing predictive analysis and cloud marketing solutions. Organizations now have the ability to personalize their interactions with customers and prospects across multiple channels, but what is personalization and what are the best ways to implement it in your marketing strategy?

Read our ebook to learn about the benefits and mechanics of a personalization strategy:

  • What is the definition of personalized marketing?
  • What are the benefits of personalized marketing?
  • What are the steps to building a personalization strategy?

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.