About this webinar:
This webinar covers ways to overcome the hurdles that frequently get in the way of personalizing experiences and demonstrates the “nuts and bolts” of how content editors can implement personalization quickly and easily in the CMS.
Ed will tell you what you need to do to start personalizing your website today. Join him to learn:
- Why you want to personalize content on your website.
- The small list of prerequisites for using Sitecore personalization.
- How to identify places on a website that are good candidates for personalization.
- How to use the interfaces Sitecore provides to personalize the display and content of pages.
- The most commonly used personalization rules that Sitecore provides out of the box and how to use them.
Presenter
ED KAPUSCINSKI
Sr. .NET Architect
TA Digital
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, Acquia, commercetools, Sitecore, and Elastic Path.
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