On-Demand Webinar

Connected Commerce: Surpassing B2B buyer expectations

On-Demand Webinar

Connected Commerce: Surpassing B2B buyer expectations

Connected Commerce: Surpassing B2B buyer expectations

About this webinar:

65% of B2B buyers prefer to conduct their purchase research online, rather than work with a salesperson. Content, Experience, and Data have never been more important and more relevant to B2B shoppers.

Join TA Digital for our consumer-centric approach to ecommerce, TA Digital NEXUS B2B. Hosted by Dr. Ali Alkhafaji, TA Digital CTO and Joseph Brannon, TA Digital VP of Commerce, this webinar will take attendees through an end to end B2B buying journey from awareness to conversion and offer a peek into the backend Analytics and Qualtrics dashboards.

Don’t miss your chance to:

  • Join Joe as he describes the strategic value of using unified technologies to offer B2C Experiences to B2B Customers.
  • See Ali demonstrate the TA Digital NEXUS B2B buyer journey featuring SAP Commerce, Marketing, Customer Data Cloud, Analytics and Qualtrics.
  • Ask questions and gain valuable thought leadership from our subject matter experts.

Presenter

Ali Alkhafaji

DR. Ali Alkhafaji

Chief Technology Officer
TA Digital

Joe Brannon

Joseph Brannon

VP of Commerce
TA Digital

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.