Paul has more than 15 years of experience planning, building and deploying complex ecommerce platforms to empower B2B and B2C consumer brands, retailers and manufacturers around the world. He has provided consulting and development services for several ecommerce platforms, such as Magento/Adobe Commerce, Salesforce Commerce Cloud, SAP Commerce, Elastic Path, Shopify and BigCommerce.
Before TA Digital, Paul architected and scaled high-volume ecommerce platforms for commercial and enterprise companies, including Nestle-Purina, Nestle-Starbucks, Helzberg Diamonds, Abbott Laboratories, Musclepharm and the NFL’s Green Bay Packers.
Paul is originally from Chihuahua, Mexico. In his spare time, he enjoys traveling with his wife, going to the beach with their three Chihuahua dogs and working on obscure proof-of-concepts or pieces of code.