TA Digital Announces Leadership Transition

June 1, 2018


NEWARK, CA — June 1, 2018 —Award-winning digital agency TA Digital, specializing in digital strategy, artificial intelligence, and omnichannel customer experience solutions today announced that Koti Reddy would assume the role of Chief Operating Officer (COO) and transition his current role as CTO to Dr. Ali Alkhafaji.

Koti, who co-founded TA Digital in 2000 with Rajiv Rohmetra, has been the driving force in building world-class technology and global delivery platform for long-term, sustainable success. Under Koti’s leadership, TA Digital has experienced year-after-year growth and significant global expansion. In his new role, Koti will focus on expanding TA Digital’s global operations and delivery model as a significant differentiating factor amongst our competitors.

“I’m thrilled for Ali to assume this role and see how his experience and vision will continue to propel TA Digital as a dominant innovative leader in Artificial Intelligence and Digital Experience. I’m looking forward to expanding and optimizing our global operations to position TA Digital for maximum growth, continued delivery success, and customer satisfaction,” said Koti Reddy, COO TA Digital.

Coinciding with this transition, Dr. Ali Alkhafaji has been promoted to the role of Chief Technology Officer (CTO). As the Chief Technology Officer, Ali will set the strategy and future direction for our technology products and services. Ali joined TA Digital over a year ago as the VP of Digital Technologies. Since then, he has played a key role in leading our digital practices and forging stronger relationships with our technology partners.

“I believe that with my experience overseeing a host of technology disciplines, I will be able to help TA Digital serve its customers at the highest levels as well as take advantage of the significant growth opportunities in the digital marketing arena in content management, commerce, mobility, and innovation,” said Dr. Ali Alkhafaji, Chief Technology Officer (CTO).

TA Digital has recently elevated several significant partnerships. We have received the AWS Advanced Consulting Partner designation, become an Acquia Preferred Partner, Premier Partner with Episerver, and a Magento and BigCommerce Partner.

“TA Digital is growing at a phenomenal pace. Koti and I are committed to keeping our leadership team aligned with our vision and priorities. With Ali and Koti leading Technology and Service Delivery teams respectively, he and I are confident this transition will springboard TA Digital’s thought leadership to equip our clients with innovative solutions to effectively compete in a digital world,” said Rajiv Rohmetra, CEO TA Digital.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.