white paper

Measuring the Value of Artificial Intelligence (AI) in Improving Search and Chatbot Outcomes

The best way to measure the success of AI in internal search or chatbots is to tune a standard user behavior measurement system to the metrics that matter and conduct carefully constructed experiments to assess ROI.

After reading this whitepaper, you will understand more about:

  • How you can learn about your customers and products from these enhancements
  • How you learn from the system as the system is learning from its users
  • How to know which products need the biggest boost from online marketing
  • How to capture the right metrics for measurement
  • How to evaluate the metrics based on anticipated value
  • How to convert data into estimates
  • Best practices for quantifying success
About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.


Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like AdobeSalesforce, AcquiacommercetoolsSitecore.



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