Customer Data Requirements Analysis - Getting it Right for True CDP Value

The digital commerce world is rapidly evolving, and customers across the globe expect a highly personalized customer experience.

A customer data platform (CDP) can transform customer data into a critical cross-departmental knowledge base that can be used to provide this experience — but it requires a shift in business analysis toward customer analytics.

Check out this white paper to know more about:

  • How to make the shift to customer analytics
  • The requirements and analytical approaches for understanding customer data
  • How to view customer identity and quantitative, descriptive, and qualitative data from a business analytics standpoint
  • Using the analysis to help power AI/ML systems

About the Author

Radhika Iyengar leads the Business Analytics & Data Strategy Practice at TA Digital, India and holds 20+ years of experience across a wide spectrum of digital technologies. Radhika is an advocate of customer focussed strategy and has partnered with clients in their digital transformation journeys through strategic & tactical consulting in data-driven and real-time customer experience programs.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

Talk to one of our experts