On Demand Webinar

Master B2B: Who’s Better at Simplifying Complex B2B eCommerce…Business or IT?

B2B customers’ expectations are higher than ever and selling channels continue to increase in number and complexity.

Sales teams are fighting eCommerce for relevance, channel conflict threatens decades-old relationships, and new entrants such as Amazon Business represent both opportunities and challenges to manufacturers and distributors.

You have enough to contend with, does your eCommerce platform need to add to the complexity?

Or is a complicated infrastructure just a fact of life for the modern, digitally transformed B2B enterprise?

Join eCommerce luminaries, Brian Beck and Andy Hoar and leading eCommerce experts from Keysight Technologies and ETNA Supply for a debate where they discuss the following and more:

  • How do you launch an MVP without sacrificing long-term goals for stability and scalability?
  • How do you estimate and control implementation and ongoing costs?
  • Do business and IT users see these issues differently?
About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like AdobeSAP, and Salesforce and possess global partnerships with industry leaders such as commercetoolsSitecoreEpiserverElastic PathBigCommerceAWS, Azure and Coveo.

Talk to one of our experts