The first step to creating better experiences is listening to what your customers are telling you when they open an email, visit a web page or add an item to their online shopping cart.
Today, brands collect so much customer data in digital interactions that the primary challenge to effective digital experience comes down to a brand’s ability to work with it. With so many data points scattered across digital channels, it can be a struggle to know if you’ve got the right data and how to use it to drive customer acquisition and boost loyalty.
Customer data platforms (CDPs) are helping marketers like you to meet the challenge, allowing to provide truly personalized customer experiences, even as budgets and regulations tighten.
This webinar from Acquia and TA Digital answered your questions about leveraging this new way of marketing that delivers immediate returns on your initial investment and enables new capabilities as your use cases expand. We covered such topics as:
- Understanding your customers and how to reach them in real-time across all channels
- Building a well-orchestrated customer journey to grow customer lifetime value (LTV)
- How CDPs streamline campaign reporting and execution
- Tips on prioritizing your CDP capabilities
Presenter
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Jeff LarcheDirector, Analytics and Personalization |
David DonatelliLead Solutions Engineer, CDP |
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, Acquia, commercetools, Sitecore, and Elastic Path.
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