Developing Lifelong Customer Connections Through Organizational Alignment & Insightful Data


About this webinar:

The modern B2B marketing role has expanded significantly in recent years. In addition to content, brand, and channel strategy, marketers now need to understand how to align departments, create measurement strategies and make data driven investments.

Gartner Says 80% of B2B Sales interactions between suppliers and buyers will occur in digital channels by 2025. With such a pivotal shift from the golf course to the Zoom room, do you know how to make investments that will fuel your pipeline and take Marketing from a cost center to a revenue generator?

Join Adrienne Whitten, Director of Product Marketing for Marketo Engage & Tara Petre, TA Digital’s Senior Director of Sales & Marketing Technology, for a roundtable discussion perfect for Marketers and MOPS Pros that are early in their organizational transformation journeys.

Highlights include

  • How to build relationships using digital transformation.
  • How to create understood processes that align the Marketing & Sales teams and how to enforce them throughout your organization.
  • How to layer attribution and lifecycle insights to make data driven decisions.

Everyone talks about the growing importance of experiential commerce in B2B, but does the investment make sense for all organizations? Click HERE to watch our On-Demand recording and learn when the right time is for a B2B organization to make investments beyond the capabilities of their current commerce platform?


Tara Petre


Senior Director of Sales & Marketing Technology
TA Digital

Adrienne Whitten


Director of Product Marketing for Marketo Engage

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

Talk to one of our experts