Building a team around first-party data requires a combination of technical expertise, business acumen, and a deep understanding of your organization's objectives. But the reality is that many businesses struggle to unlock customer insight in the first party data they collect.
By re-thinking how we build and maintain our digital experiences we can leverage the repeatability of AI automation for handling certain repetitive or time-consuming tasks; team members can expedite data analysis, gain deeper insights, and make data-driven decisions more effectively, ultimately unlocking the full potential of your first-party data.
In our webinar, we’ll discuss:
- Why first party data is important
- What kind of data is needed to improve your customer engagement
- Identifying key stakeholders to build a first-party data center of excellence
- The ‘next best action’ with predictive analytics
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, Acquia, commercetools, Sitecore, and Elastic Path.Talk to one of our experts