The pandemic has impacted how many types of companies do business in recent years, and B2B buying journeys are becoming more complex. To keep up, marketers should look to B2C customer journeys, which reach beyond prospect acquisition to deliver a hyper-tailored experience. This requires an individualized, 360-degree view of the B2B customer all too often thought of as a corporate buyer.
Experts from Acquia and TA Digital will discuss the strategies that B2B marketers can adopt from their B2C colleagues. You’ll find out:
- Tips for executing a highly performant website to put your best digital foot forward
- Guidance on striking the right balance between the human and machine components of your buying experience
- How to personalize the buying journey for each individual customer
Presenter
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Dr. Ali AlkhafajiChief Technology Officer |
Lynne CapozziCMO |
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, Acquia, commercetools, Sitecore, and Elastic Path.
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