As data and technology advance at breakneck speeds, consumers are increasingly adopting new tools and spreading their attention across numerous digital channels. As a result, customer experience has become intrinsically tied to the pursuit and consumption of digital content across every touchpoint.
Watch our OnDemand expert panel discussion as we dig into the subject of digital asset management. Adobe and TA Digital experts discuss how a sound content strategy can allow your content investment to stretch further, work harder for you, and deliver a seamless experience for your customers.
Discussion topics include:
- Why relevant, personalized content produces better engagement and results
- How to lower content cost by clearing redundancies in content management
- How to avoid fragmented experiences by telling your brand story with a unified voice
- How to break down silos across the organization to optimize content production and process efficiency
- How to ease the cost of content wrangling to realize ROI through personalized, memorable customer experiences that convert
- How to position your content investment as an asset (rather than cost) so that it can drive long-term value
Presenter
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Scott MonroeSenior Product Marketing |
Lisa HillierSenior Manager of Content Strategy & SEO |
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, Acquia, commercetools, Sitecore, and Elastic Path.
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