Is Your eCommerce Strategy Mobile-Friendly?

» 6 min read

Mobile commerce, or mCommerce, is the buying and selling of goods or services through wireless handheld devices like cell phones or tablets.

The widespread adoption of mobile commerce has changed our lives in profound ways. Convenience is no longer a luxury. Thanks to the explosion of mobile commerce, you and I get desired items or services at our doorsteps without venturing out of our homes.

The digital buyer journey has been redefined as it incorporates location-based marketing. Many customers are using smartphones as their shopping assistants, which has increased local in-store shopping. Customers not only use their mobile devices to make purchases but also to check reviews, compare prices, and research products.

Why Is mCommerce Important?

Reachability: One of the most important reasons to think about mobile commerce is that, according to a study conducted by GSMA, more than 3 billion people use mobile devices globally. If your website isn’t mobile-friendly, imagine how many customers you might be losing.

Mobility: With the help of a mobile device, a customer can shop anywhere, any time. This enables businesses to instantly reach their target audience. Applications like IKEA’s Augmented Reality App allow customers to view exactly how a piece of furniture would look and fit in their homes, elevating the customer experience.

Personalization: The more customized information you can present on a small screen, the more relevant that data is likely to be — sending deals for restaurants near a specific location, versus sending deals related to various locations, for example.

How to Make Your eCommerce Site Mobile-Friendly

Google research has found that 67% of users say they would be more likely to purchase a product or service from a business that builds a mobile-friendly website.

Here are 10 ways to make your website mobile-friendly:

  1. Make your website responsive
  2. Make sought-after information easy to find (avoid using tabs that people may scroll past)
  3. Turn on auto-correct for forms
  4. Make button sizes large enough to work on mobile
  5. Use large font sizes
  6. Compress images and CSS (be careful not to affect the quality of the images)
  7. Don’t use Flash
  8. Use YouTube videos
  9. Don’t make users pinch to zoom
  10. Perform mobile testing regularly

What About Apps?

A report by JMango shows the rising opportunities of app purchases: App users view 4.6 times more products or services, compared with mobile browsers, which indicates that apps are a way to increase the engagement of your most loyal customers.

Retailers who have a devoted application for their business can see huge reactions, with 58% of all portable income originating from the application.

Types of Mobile Apps

Native apps: These apps are developed exclusively for a single mobile operating system — they are “native” for a specific platform or gadget. Applications built for frameworks like iOS, Android, or Windows can’t be utilized on a platform other than their own.

Hybrid apps: These work across platforms but behave like native apps. A hybrid app is basically a combination of a native app and a web app. They are built using multi-platform web technologies, for instance, HTML5, CSS, and JavaScript.

Progressive web apps: These bring together the best of the web and the best of an app — users have an app-like experience within a browser, and installation is not required. For example, it loads quickly even if the network is poor and sends relevant push notifications at appropriate times.

The Next Big Thing

If you have an eCommerce site and see a large amount of traffic coming from mobile – don’t hesitate!

Schedule a call with our Mobile Development team today. Our web and mobile development services range from initial prototyping and wire-framing to full creation of responsive websites ready to serve tens of thousands of users every day. And we don’t stop there. Our post-launch support services include performance monitoring, application support, user experience refinement, conversion rate optimization, and more.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.


Roland Neal So

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