Is Your Company Ready to Take on Web3?

» 7 min read

Paige White

By Paige White

Sr. Director, Marketing Technology

The new world order of Web3 is either well under way or still being defined, depending on whom you ask. Even if the latter group is right in many ways, the reality is that many companies are already including aspects of Web3 in their customer or employee experiences. Mercedes and Volvo incorporating blockchain into their supply chain management and Chipotle creating a game where customers can virtually roll burritos and earn “Burrito Bucks” are just a few examples.

These companies are not only going to be well positioned to take full advantage of Web3 as it continues to evolve and develop, but they’re also going to help shape what Web3 — and even Web4 — ultimately become. Of course, not all businesses are ready to be part of the vanguard.

Before jumping into a Web3 project, it’s important to identify where your company is with regard to Web3 readiness. The majority of company stakeholders are aware of the buzz around Web3 and understand that they should be exploring the space to avoid falling behind the curve but have no idea where to start. Some may have a general idea of what they want do but need to define that idea and develop a strategy around it. A smaller number of companies have a fixed idea or a specific vision that they want to bring to life.

Is Your Company Ready to Take on Web3?

Assess Your Web3 Readiness

To determine where your company is with regard to Web3, you can start by identifying the current state of the following dimensions: 

Awareness: What is your company’s understanding and knowledge of Web3 and the landscape?

Process: Is the new process defined, matured, and adopted across your organization?

Technology: What are the technology requirements to support the Web3 project and do you have the infrastructure currently in place?

Financial commitment: Do you have the budget to support the Web3 project?

Workforce skillset: Do you have the workforce with the appropriate skillsets to accommodate the Web3 project?

The following discovery epics can help you answer these questions with an understanding of Web3 project requirements:

Company Profile

  • Company situational awareness / maturity in Web3 
    • Technology awareness 
    • Infrastructure 
    • Company process 
    • Workforce skillset 
  • Project motivation 
    • Idea maturity 
      • FOMO 
      • General idea 
      • Fixed idea 
    • Interest area 
      • NFT 
      • Cryptocurrency 
      • Metaverse 
  • Project duration 
    • Short-term 
    • Long-term 
  • Privacy & legal requirements 

Project Details

  • Entertainment value 
    • Gamification 
    • Video-game features 
  • Project decentralization & control 
    • Level of decentralization 
    • Need for a decentralized autonomous organization (DAO) 
  • Project privacy 
    • Public 
    • Private 
    • Hybrid 
  • Project economic value (need for cryptocurrency)

Web3 Roadmap

Once the current state of your company has been assessed, you’re ready to identify the roadmap required to get you to your MVP state and beyond. Due to the complexity of Web3 projects, we recommend a crawl, walk, run approach:

web3 roadmap

Bottom Line

If you are among those who have a fear of missing out on Web3 but are unsure of where to begin, TA Digital can help guide you and your team by brainstorming and bringing ideas to the table. If your company has a general idea of how you’d like to approach Web3, we can help you define the requirements and the strategy. If you already have a fixed Web3 idea, we can help vet your existing landscape, refine your strategy, and bring that vision to life.  

Schedule a call with our specialists to get the conversation started.  

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

Explore TA Digital



See what we’ve done for our clients – and what we can do for you.



Our teams specialize in solving your biggest digital transformation challenges.



Content. Data. Experience. Let us help guide your digital transformation.


Partners & Platforms

Put our partnerships with world-class digital experience platforms to work for you.


Contact Us

Let’s talk about getting your business where you want it to go.



Get expert analysis on trends and developments affecting your business.