Top 10 D2C Brands You Can Learn From

» 15 min read

Tara Petre new perspective image

By Tara Petre

Vice President, Sales and Marketing Automation

The retail shopper has never been more powerful. Not only can they choose who they buy from, but they can also decide where they buy from — a traditional retail store, a third-party seller or the manufacturer.

The flexibility to purchase directly from the manufacturer has turned the shopping market on its head, and direct-to-consumer (D2C) brands are taking the shopping market by storm. According to eMarketer, 4 in 10 Internet users in the U.S. expect D2C brands to account for at least 40% of their purchases within the next 5 years. 

As a result, the market has gradually shifted toward direct-to-consumer brands. The D2C business model helps eliminate intermediaries and reduce business costs and provides a cost savings to consumers, creating a win-win for everyone involved.

Several successful D2C companies have set the standard for new players, and they have one thing in common – innovative ideas with customer experience at the forefront of their strategy. These D2C pioneers have shown how that common theme can lead to breakout success.

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