Steps for a Successful AEM Content Migration

» 5 min read

Lokesh BS

By Lokesh Shivalingaiah

Vice President, Data and Enterprise Architecture

Content migration is a vital part of the digital transformation journey. As with all aspects of that journey, strategy and planning are key in making it successful.

In the content migration process in AEM, four key steps must be followed, each with its own defined process:


Here are a few best practices to follow when you’re migrating to AEM or redesigning your existing AEM implementation.

Content Evaluation

This step is the foundation for the entire AEM content migration process. Here’s where you:

  • Define the content
  • Identify the various types of content
  • Find the current source and state of the content

Once you define and identify the types of content, perform a content evaluation, both with respect to quantity and quality. After that, you can filter the outdated content from the evaluation metrics and finalize the content to be migrated.

Content Mapping

Once the list of content that needs to be migrated is finalized, you can start mapping between the old and the current Java Content Repository (JCR) properties in AEM. During this process, you’ll identify all the attributes from the old system that need to be migrated and all the corresponding attributes that need to be populated.

Content Migration

Now that you know the content that needs to be migrated and how it will be mapped, you can focus on designing the right solution to implement it. Based on various factors — volume, content cleaning, structure, technical feasibility, and time vs. cost — you’ll choose from one of these methods:

Manual Migration 

  • Few pages/content to be migrated
  • A lot of content cleaning is needed (fixing issues like broken links, tag mapping, and encoding problems)
  • Content in the old system is not structured or compatible with the new system

Automation Migration

  • Old system has structured content
  • A large number of pages/content to be migrated
  • Not much content cleaning is required

Hybrid Migration

  • A large number of pages/content to be migrated
  • Structured and unstructured content in the old system
  • Not much content cleaning is required

Content Verification

Once the content is migrated, the final step of the process is to verify the content in AEM and ensure it’s in the right location. You also need to verify that the migrated content and any newly authored content coexist without any issues.

The Bottom Line

Once you have a clear understanding of the process, it’s important to consider these factors for a successful migration:

  • Identifying the right team
  • Choosing the right tools

Our content migration specialists can help make sure your project goes smoothly. Schedule a call to talk about the approach that’s best for you.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

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