Optimize Your Digital Business While We Flatten the Curve

By Colleen Nagle » 5 min read

As healthcare workers work overtime to flatten the COVID-19 curve, businesses are struggling to restore their revenues. While the return to normal is a long road ahead, a few steps can help you improve customer experience and increase your revenues in these pandemic times.

Let’s find out what it takes for your company to boost eCommerce and measure a lift in digital revenue.

1. Optimize page speed

People are working at home where bandwidth is at a premium, and connection speeds are slow. Now is the time to shave time off your pages and decrease the load time. Customers don’t have the time or patience to wait for your pages to load on their home modem. Take this moment to make your digital properties as optimal an experience as possible on those slow connections!

Read now on how to navigate confidently through the crisis and how you can pandemic-proof your business.  ||  Our Digital Strategy Practice creates long-term digital roadmaps by leveraging people, processes, and tools to improve efficiency and innovation.

2. Ensure accessibility across digital channels

1 in 5 people around the globe have disabilities that need to be accommodated to engage (and convert!) on your site. Make sure your digital marketing goals prioritize web accessibility. Use this moment as a final wake up call to improve user experience and ensure your digital properties are all WCAG 2.0 AA accessibility compliant. (P.S. It’s amazing for your SEO too!)

3. Reduce the friction in your buy-flow!

Yes, your gut is telling you to make a shift, and you hear from some customers that it may be a good idea to make a shift, say, in your buy-flow to reduce the friction of the experience. What are you waiting for? Use this moment to test out your hypothesis, get closer to understanding your customers, and provide a bit of lift as the market shifts before our very eyes in the pandemic economy. In fact, you might find a nugget or two of invaluable customer insight along the way!

4. Increase self-service options

Your “Work from Home” call center staff cannot keep up with the huge volume of customer inquiries, as so many of us that use your products and services need a bit of information or assistance. If you are NOT currently using chatbots to help your customers get their top questions and concerns answers, it’s time NOW to hop on the bandwagon! With the mainstreaming of natural language understanding, conversational AI bots are becoming quick to deploy. In times where peak call volumes are regular, chatbots have become an essential member of your team and a key component of your digital marketing strategy!

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5. Increase your business intelligence

A solid business intelligence strategy is more critical than ever. As consumers shift their buying habits, your company must adopt a data-first approach to prevent your business from flying blind. Do you see shifts in your customer needs? Do you have the measurability in your analytics stacks to gather critical insights? It’s time to double down on your investment in data and develop an effective business intelligence strategy. To distill the facts on how your business has shifted, what your customers need, and guide your e-business to make the necessary shifts needed at this time.

While the world faces an economic slowdown, the digital economy is providing hope for revival. Slowly, small businesses, as well as large enterprises, are realizing that coronavirus is here to stay and social distancing is the new normal. A recalibrated digital strategy is imperative for brands to emerge stronger on the other side of the COVID-19 crisis. Brands must focus on optimizing business processes and driving seamless interaction with customers. Talk to our team to get started.

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