In a previous blog post, we discussed the meaning of Web3 and outlined definitions of a few key terms related to it. Now we’re ready to take on the Metaverse.
From TA Digital’s perspective, the Metaverse doesn't refer to a single digital “place” or a specific type of technology. It’s more of a shift in how we’ll perceive and interact with technology — putting yourself into a public virtual world via the Internet, for example. One way to think of it: cyberspace. (You might access the metaverse through virtual-reality or augmented-reality headsets, but that won’t necessarily be required.)
Companies are working on technology related to interacting with virtual worlds that more closely mimic our physical life, such as simulating human emotions and gestures. Some video games and social media giants are already referring to certain aspects of their products as “the metaverse.” But Wired had this to say about those virtual worlds:
“... the idea of a Ready Player One-like single unified place called “the metaverse" is still largely impossible. That is in part because that would require companies to cooperate in a way that simply isn't profitable or desirable — Fortnite doesn't have much motivation to give players a portal to jump straight over to World of Warcraft, even if it were easy to do so, for example —and partially because the raw computing power needed for such a concept could be much further away than we think.”
As we wait to see what the Metaverse becomes, here are some terms and their definitions to facilitate the conversation:
The range of possibilities between our real, physical environment and a fully virtual, digital environment. You might think of it as levels of immersion, from Candy Crush through Ready Player One.
Extended Reality (XR)
A term that refers to all types of technology that change reality through digital elements and blur the line between the physical and the virtual.
Augmented Reality (AR)
The first, least immersive segment of the virtual continuum. Digital elements — video, graphics, sound — are presented over the view of the real world that change and adapt to the surroundings in real time. Examples of augmented reality include Pokémon Go and IKEA’s Studio app.
Mixed Reality (MR)
The second segment along the virtual continuum. MR is similar to augmented reality in that digital elements are blended with your physical environment to create a new space — the difference is that you can interact with all the elements in mixed reality, both digital and real. Mixed reality is still in the developmental phase, so there aren’t any widely known or widely available examples as of yet.
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Virtual Reality (VR)
The final, most immersive segment of the virtual continuum. A computer-generated 3D environment where people can explore and interact with that environment. Headsets, special gloves, or other such equipment provide sensory input to your eyes, ears, and even your sense of balance to create the illusion of reality. Examples of virtual reality include Oculus Rift and Samsung Gear VR.
A computer-generated representation of a physical world where people can explore the world and interact with others who are “there.” Most often found in video games, examples of virtual worlds include Fortnite and Minecraft.
A computer-generated representation of a person in the digital world. Avatars can be found in applications ranging from video games to online forums to chatbots.
A business model in which people play online games to earn rewards that have some value in the real world and can be exchanged for real money. Rewards include things like in-game skins or weapons or virtual real estate.
A business model in which online content creators (think artists, curators, influencers) receive payment for their work through ad revenue, product sales/partnerships, digital tipping platforms, etc. Patreon is one example of a creator-economy app.
A platform for transactions that involve non-fungible tokens, or NFTs. Most of these transactions, which are conducted on blockchains, primarily center around art or video game assets today, but they’re also used for virtual real estate purchases or the ability to attend virtual events, among other things.
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, Acquia, commercetools, Sitecore, and Elastic Path.